Krishangi Borah
@krishangiborah
Social media strategist specializing in influencer campaigns and brand engagement.
What I'm looking for
I am a passionate social media strategist with a focus on building impactful influencer campaigns and community-driven brand strategies. My experience spans across beauty and lifestyle sectors, where I merge data insights with creative storytelling to foster genuine engagement. At BORDERX, I successfully managed influencer outreach and campaign execution for major K-beauty brands, demonstrating my ability to navigate diverse markets and cultural nuances.
Throughout my career, I have honed my skills in content creation and social media management. My internships at HYPERCAPE and THE DAEBAK COMPANY allowed me to enhance brand visibility through engaging content and strategic social media initiatives. I take pride in my ability to analyze trends and leverage them to create compelling narratives that resonate with audiences, ultimately driving brand loyalty and community growth.
Experience
Work history, roles, and key accomplishments
Account Executive
BORDERX
Feb 2025 - Apr 2025 (2 months)
Managed influencer outreach, selection, and campaign execution for major K-beauty, skincare, and lifestyle brands. Led and executed influencer marketing strategies across regions, including the US, SEA, and others, ensuring culturally relevant, market-specific approaches.
Social Media Marketing Intern
HYPERCAPE
Sep 2024 - Oct 2024 (1 month)
Managed and created content for social media channels, including OhMyBeloved on Instagram and TikTok, enhancing brand visibility, engagement, and global reach. Produced engaging short-form videos (Reels), aesthetic posts, and infographics to highlight key products and strengthen brand storytelling.
Social Media Marketing Intern
THE DAEBAK COMPANY
May 2023 - Oct 2023 (5 months)
Created and curated 200+ engaging posts for Facebook, Instagram, Twitter, and TikTok, contributing to a 20% increase in overall engagement. Executed a targeted social media strategy that incorporated engaging content and interactive posts, resulting in a 30% increase in Instagram followers.
Marketing Manager
G.B FOOD PRODUCTIONS
Jul 2019 - Feb 2021 (1 year 7 months)
Spearheaded promotional activities and product launches, collaborating with clients to implement targeted marketing initiatives, driving significant customer engagement. Developed and executed branding strategies and multi-channel campaigns, resulting in a 25% growth in brand awareness.
Education
Degrees, certifications, and relevant coursework
Ewha Womans University
Master of Arts, International Business
Pursued a Master of Arts in International Business, focusing on global market strategies and business operations. Developed expertise in international trade, marketing, and cross-cultural management.
Amity University
Bachelor of Arts, English Literature
Completed a Bachelor of Arts in English Literature, with a thesis on 'A Comparative Study on Dystopian Literature in Animal Farm and 1984 by George Orwell.' Gained strong analytical, research, and writing skills.
Yonsei University
Korean Language Program- Level 4, Korean Language
Participated in the Korean Language Program, achieving Level 4 proficiency. Developed strong communication skills in Korean, enhancing cross-cultural understanding.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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