Open to opportunities

Krishangi Borah

@krishangiborah

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Social media strategist specializing in influencer campaigns and brand engagement.

South Korea

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can drive impactful social media strategies and influencer campaigns.

I am a passionate social media strategist with a focus on building impactful influencer campaigns and community-driven brand strategies. My experience spans across beauty and lifestyle sectors, where I merge data insights with creative storytelling to foster genuine engagement. At BORDERX, I successfully managed influencer outreach and campaign execution for major K-beauty brands, demonstrating my ability to navigate diverse markets and cultural nuances.

Throughout my career, I have honed my skills in content creation and social media management. My internships at HYPERCAPE and THE DAEBAK COMPANY allowed me to enhance brand visibility through engaging content and strategic social media initiatives. I take pride in my ability to analyze trends and leverage them to create compelling narratives that resonate with audiences, ultimately driving brand loyalty and community growth.

Experience

Work history, roles, and key accomplishments

Account Executive

BORDERX

Feb 2025 - Apr 2025 (2 months)

Managed influencer outreach, selection, and campaign execution for major K-beauty, skincare, and lifestyle brands. Led and executed influencer marketing strategies across regions, including the US, SEA, and others, ensuring culturally relevant, market-specific approaches.

Campaign Execution Contract Negotiation Content Planning Social Media Strategy

Social Media Marketing Intern

HYPERCAPE

Sep 2024 - Oct 2024 (1 month)

Managed and created content for social media channels, including OhMyBeloved on Instagram and TikTok, enhancing brand visibility, engagement, and global reach. Produced engaging short-form videos (Reels), aesthetic posts, and infographics to highlight key products and strengthen brand storytelling.

Social Media Management Content Creation Video Production Storytelling

Social Media Marketing Intern

THE DAEBAK COMPANY

May 2023 - Oct 2023 (5 months)

Created and curated 200+ engaging posts for Facebook, Instagram, Twitter, and TikTok, contributing to a 20% increase in overall engagement. Executed a targeted social media strategy that incorporated engaging content and interactive posts, resulting in a 30% increase in Instagram followers.

Social Media Strategy Competitor Analysis

Marketing Manager

G.B FOOD PRODUCTIONS

Jul 2019 - Feb 2021 (1 year 7 months)

Spearheaded promotional activities and product launches, collaborating with clients to implement targeted marketing initiatives, driving significant customer engagement. Developed and executed branding strategies and multi-channel campaigns, resulting in a 25% growth in brand awareness.

Promotional Activities Product Launches Brand Strategy

Education

Degrees, certifications, and relevant coursework

Ewha Womans University

Master of Arts, International Business

Pursued a Master of Arts in International Business, focusing on global market strategies and business operations. Developed expertise in international trade, marketing, and cross-cultural management.

Amity University

Bachelor of Arts, English Literature

Completed a Bachelor of Arts in English Literature, with a thesis on 'A Comparative Study on Dystopian Literature in Animal Farm and 1984 by George Orwell.' Gained strong analytical, research, and writing skills.

Yonsei University

Korean Language Program- Level 4, Korean Language

Participated in the Korean Language Program, achieving Level 4 proficiency. Developed strong communication skills in Korean, enhancing cross-cultural understanding.