Open to opportunities

Jennifer Hord

@jenniferhord

Message

Strategic Sales and Marketing Director with 20+ years of experience.

United States

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can lead impactful marketing initiatives and drive brand growth.

I am a strategic and results-driven Sales and Marketing Director with over 20 years of global experience in leading high-impact initiatives across the wine, hospitality, and luxury consumer sectors. My expertise lies in building brand equity and leading integrated media campaigns that effectively bridge the gap between brand and commerce through intelligent, insight-driven strategies.

Throughout my career, I have been recognized for my creative leadership and ability to mentor cross-functional teams. I excel at translating complex brand stories into real-world results that engage both trade and consumers. My experience includes co-founding A+J Partners, where I drive direct-to-consumer and trade programming with measurable ROI and brand lift, as well as working with renowned brands like Gallo and Napa Green.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

A+J Partners

Jan 2021 - Present (4 years 5 months)

Co-founded A+J Partners, focusing on brand strategy and sales funnel alignment for premium beverage and hospitality accounts. Drove direct-to-consumer and trade programming, achieving measurable ROI and brand lift.

Brand Strategy Direct to Consumer Trade Programming ROI Measurement Content Development

Current

Co-Founder

Current

A+J Partners

Jan 2021 - Present (4 years 5 months)

Brand Strategy Direct to Consumer Trade Programming Content Development Client Relationship Management

West Coast Sales Team

Wine Enthusiast Magazine

Jan 2017 - Dec 2021 (4 years 11 months)

Achieved sales exceeding $1.5 million by developing and executing effective sales strategies. Fostered strong relationships with key clients to drive account growth across global brands and regions.

Sales Strategy Sales Growth Client Relationship Management Market Analysis Negotiation Business Development CRM Software

West Coast Sales Team

Wine Enthusiast Magazine

Jan 2017 - Dec 2021 (4 years 11 months)

Achieved sales exceeding 1.5 million by developing and executing effective sales strategies. Fostered relationships with key clients to drive account growth and created a new Central Coast specific sales initiative.

Sales Strategy Sales Growth Client Relationship Management Sales Initiatives Market Analysis Negotiation Business Development CRM Software

Freelance Creative

MCCVB (SeeMonterey.com)

Jan 2016 - Dec 2017 (1 year 11 months)

Provided creative direction and strategic services to enhance digital marketing campaigns. Collaborated on DMO strategies with hotel groups and managed public relations efforts.

Creative Direction Marketing Campaigns Destination Marketing Public Relations Content Strategy Campaign Management Market Research Communication Skills

Digital Client Service Director

Irish International BBDO

Jan 2012 - Dec 2015 (3 years 11 months)

Led digital marketing services, significantly enhancing client satisfaction and campaign success. Successfully won multiple accounts, including major brands like The NFL, Diageo, and Guinness.

Digital Marketing Client Services Campaign Management Client Success Strategic Planning Team Leadership Performance Optimization Brand Management Market Analysis

Freelance Creative

MCCVB (SeeMonterey.com)

Jan 2016 - Dec 2017 (1 year 11 months)

Provided creative direction and strategic services to enhance digital marketing campaigns. Developed DMO strategies in collaboration with hotel groups and public relations teams.

Creative Direction Marketing Campaigns DMO Strategies Public Relations Content Strategy Market Research Campaign Management Communication Skills

Senior Producer

Radical (Core Media)

Jan 2015 - Dec 2016 (1 year 11 months)

Managed production teams to deliver high-quality marketing content, leading teams of over 10 digital creative staff. Oversaw digital film production, focusing on client needs and sales objectives.

Production Management Team Leadership Digital Production Client Management Marketing Objectives Creative Team Supervision Project Coordination Quality Assurance Workflow Optimization

Senior Producer

Radical (Core Media)

Jan 2015 - Dec 2016 (1 year 11 months)

Managed production teams to deliver high-quality marketing content, leading teams of over 10 digital creative staff. Oversaw digital film production, focusing on client-led projects and sales objectives.

Production Management Digital Creative Leadership Digital Production Client Management Marketing Objectives Team Leadership Project Coordination Quality Assurance Content Production

Digital Client Service Director

Irish International BBDO

Jan 2012 - Dec 2015 (3 years 11 months)

Led digital marketing services, significantly enhancing client satisfaction and campaign success. Successfully won multiple accounts, including major clients like The NFL, Diageo, and Guinness.

Digital Marketing Client Services Campaign Management Client Success Strategic Planning Team Leadership Performance Optimization Brand Management Advertising

Director of Digital

Windmill Lane Pictures

Jan 2010 - Dec 2012 (2 years 11 months)

Oversaw comprehensive digital marketing efforts, driving innovation and engagement for the company. Led the digital team in both sales and production strategy.

Digital Marketing Innovation Sales Leadership Team Management Market Trends Brand Development

Director of Digital

Windmill Lane Pictures

Jan 2010 - Dec 2012 (2 years 11 months)

Oversaw digital marketing efforts, driving innovation and engagement within the company. Led the digital team's sales and production strategy, contributing to overall business growth.

Digital Marketing Innovation Sales Leadership Team Management Digital Media Content Creation Business Development Strategic Planning

Education

Degrees, certifications, and relevant coursework

Western Michigan University

Bachelor of Art, Art

Completed a Bachelor of Art degree, focusing on core principles and practices within the field of art. Developed foundational skills and knowledge relevant to artistic expression and creative disciplines.