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@jenniferhord
Strategic Sales and Marketing Director with 20+ years of experience.
I am a strategic and results-driven Sales and Marketing Director with over 20 years of global experience in leading high-impact initiatives across the wine, hospitality, and luxury consumer sectors. My expertise lies in building brand equity and leading integrated media campaigns that effectively bridge the gap between brand and commerce through intelligent, insight-driven strategies.
Throughout my career, I have been recognized for my creative leadership and ability to mentor cross-functional teams. I excel at translating complex brand stories into real-world results that engage both trade and consumers. My experience includes co-founding A+J Partners, where I drive direct-to-consumer and trade programming with measurable ROI and brand lift, as well as working with renowned brands like Gallo and Napa Green.
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Work history, roles, and key accomplishments
A+J Partners
Jan 2021 - Present (4 years 10 months)
Co-founded A+J Partners, focusing on brand strategy and sales funnel alignment for premium beverage and hospitality accounts. Drove direct-to-consumer and trade programming, spearheading integrated campaigns for major clients like Gallo and Napa Green.
A+J Partners
Jan 2021 - Present (4 years 10 months)
Co-founded A+J Partners, focusing on brand strategy and sales funnel alignment for premium beverage and hospitality accounts. Drove direct-to-consumer and trade programming, achieving measurable ROI and brand lift.
Wine Enthusiast Magazine
Jan 2017 - Dec 2021 (4 years 11 months)
Achieved sales exceeding $1.5 million by developing and executing effective sales strategies. Fostered strong relationships with key clients to drive account growth across global brands and regions.
Wine Enthusiast Magazine
Jan 2017 - Dec 2021 (4 years 11 months)
Achieved sales exceeding 1.5 million by developing and executing effective sales strategies. Fostered relationships with key clients to drive account growth and created a new Central Coast specific sales initiative.
MCCVB (SeeMonterey.com)
Jan 2016 - Dec 2017 (1 year 11 months)
Provided creative direction and strategic services to enhance digital marketing campaigns. Collaborated on DMO strategies with hotel groups and managed public relations efforts.
MCCVB (SeeMonterey.com)
Jan 2016 - Dec 2017 (1 year 11 months)
Provided creative direction and strategic services to enhance digital marketing campaigns. Developed DMO strategies in collaboration with hotel groups and public relations teams.
Radical (Core Media)
Jan 2015 - Dec 2016 (1 year 11 months)
Managed production teams to deliver high-quality marketing content, leading teams of over 10 digital creative staff. Oversaw digital film production, focusing on client needs and sales objectives.
Radical (Core Media)
Jan 2015 - Dec 2016 (1 year 11 months)
Managed production teams to deliver high-quality marketing content, leading teams of over 10 digital creative staff. Oversaw digital film production, focusing on client-led projects and sales objectives.
Irish International BBDO
Jan 2012 - Dec 2015 (3 years 11 months)
Led digital marketing services, significantly enhancing client satisfaction and campaign success. Successfully won multiple accounts, including major brands like The NFL, Diageo, and Guinness.
Irish International BBDO
Jan 2012 - Dec 2015 (3 years 11 months)
Led digital marketing services, significantly enhancing client satisfaction and campaign success. Successfully won multiple accounts, including major clients like The NFL, Diageo, and Guinness.
Windmill Lane Pictures
Jan 2010 - Dec 2012 (2 years 11 months)
Oversaw comprehensive digital marketing efforts, driving innovation and engagement for the company. Led the digital team in both sales and production strategy.
Windmill Lane Pictures
Jan 2010 - Dec 2012 (2 years 11 months)
Oversaw digital marketing efforts, driving innovation and engagement within the company. Led the digital team's sales and production strategy, contributing to overall business growth.
Degrees, certifications, and relevant coursework
Bachelor of Art, Art
Completed a Bachelor of Art degree, focusing on core principles and practices within the field of art. Developed foundational skills and knowledge relevant to artistic expression and creative disciplines.
Software and tools used professionally
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