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Jennifer Arroyo

@jenniferarroyo

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I turn market research and data into actionable growth strategies.

United States

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What I'm looking for

I'm looking for a role where I can apply market research, data analysis, and cross-functional execution to solve business problems, support growth strategy, and continue developing in a globally minded team.

I co-presented a North American market segmentation strategy to Adidas's Director of Brand Development and SVP of Global Brands after identifying a 24M+ participant opportunity through competitive research.

I've translated analysis into practical recommendations across global projects, including a circular economy strategy for Thermoplan AG that proposed a DFW remanufacturing facility and B2B expansion plan. Through Stukent, I managed a simulated $125,000 digital advertising budget across search, display, and shopping campaigns, using eight rounds of KPI optimization to maximize ROI.

At Texas Retina Associates, I improved clinical documentation efficiency by 20% by restructuring scribe workflows in a high-volume specialty clinic. I also trained and onboarded 10+ new scribes while sustaining compliance during rapid team growth, and coordinated vendor and venue logistics for regional physician engagement and continuing education events.

I'm a Global Business graduate with experience in market strategy, financial analysis, digital marketing, and cross-functional execution. My international study and consulting work across Germany, Switzerland, South Korea, and Japan, combined with bilingual Spanish and English communication, shape how I approach global business opportunities.

Experience

Work history, roles, and key accomplishments

Outreach & Engagement Intern

Texas Retina Associates

Feb 2026 - Apr 2026 (2 months)

Coordinated logistics and vendor selection for 3+ regional physician engagement and Continuing Education events by vetting venues against technical requirements.

Event Coordination Vendor Management Logistics Continuing Education

Team Lead Ophthalmic Scribe

Texas Retina Associates

Jun 2021 - Apr 2026 (4 years 10 months)

Improved clinical documentation efficiency by 20% by restructuring scribe workflows in a high-volume specialty clinic. Trained and onboarded 10+ new scribes on clinical protocols and regulatory standards.

Clinical Documentation Workflow Optimization Training Compliance Healthcare

Client Service Delivery Job Simulation

Third Bridge

Jul 2026 - Present (2 months)

Conducted a value chain analysis of the sneaker industry, identifying key stakeholders and market dynamics critical to client decisionmaking. Developed expert profiles and delivered a persuasive client pitch, applying strategic research and communication skills.

Value Chain Analysis Strategic Research Communication Skills Client Pitching

Circular Economy Project

Thermoplan AG

Analyzed Swiss sustainability frameworks (Net Zero, LCA) and delivered a Circular Model Strategy in person to executives, proposing a DFW remanufacturing facility and B2B expansion plan for accounts including Dutch Bros and Peet's Coffee.

Sustainability Analysis Life Cycle Assessment Circular Economy B2B Strategy Presentation Skills

Brand Strategy Project

Adidas

Identified a 24M+ participant North American market segment through competitive research, co-presenting findings in person to Adidas's Director of Brand Development and SVP of Global Brands. Co-designed a digital-physical retail concept with suggestive cross-selling to recover lost revenue and increase transaction volume.

Competitive Research Market Segmentation Retail Strategy Cross Selling Presentation Skills

Market Entry Project

Vegestar

Surveyed 100+ consumers and researched TFER/DSHS regulatory requirements, shaping a data-driven U.S. market entry and pricing strategy for a plant-based food company.

Market Research Consumer Survey Regulatory Compliance Pricing Strategy Market Entry

Education

Degrees, certifications, and relevant coursework

The University of Texas at Dallas

Bachelor of Science, Global Business

Activities and societies: Study Abroad: Japan (2024), Switzerland (2025), Germany (2026); Top 10% Finalist, UTDsolv Capstone Expo (144 teams)

Pursuing a Bachelor of Science in Global Business with a concentration in Innovation & Entrepreneurship. Participated in study abroad programs in Japan, Switzerland, and Germany, and was a Top 10% Finalist in the UTDsolv Capstone Expo.