JC Rathwell
@jcrathwell
I build AI automation systems and lead digital transformation projects that improve operations and revenue.
What I'm looking for
I architect AI-powered automation systems at MyPersonalAiAssistant.ai, where automated receptionist and chatbot deployments increased client lead conversion by 35% and reduced manual task volume by 50%. I also build scalable AI agent systems and affiliate marketing infrastructure from strategy through deployment.
Across Empire Business Solutions, Homefinders.Rentals, Las Palmas Residences, and Kelowna Dinner Cruises, I've led software modernization, sales, operations, hospitality, real estate, and cross-functional teams. My work has reduced operational overhead by 25%, generated $3.2M in villa sales, expanded rental placements across six provinces, and maintained 95% client satisfaction.
Experience
Work history, roles, and key accomplishments
Lead AI Engineer & Systems Integrator
MyPersonalAiAssistant.ai
Jan 2025 - Present (1 year 7 months)
Architected AI-powered automation agency platform, increasing client lead conversion rates by 35% through automated receptionist and chatbot deployment. Deployed end-to-end AI workflows for real-world business operations, reducing manual task volume by 50% for enterprise clients.
Senior Project Manager
Empire Business Solutions
Jan 2023 - Dec 2025 (2 years 11 months)
Delivered comprehensive consulting on AI adoption and digital modernization for diverse corporate clients. Architected custom business software and AI tools, achieving a 25% reduction in operational overhead for key accounts.
Rental Relocation Specialist
Homefinders.Rentals
Jan 2019 - Dec 2023 (4 years 11 months)
Developed and launched a fully automated rental platform, facilitating housing placements across 6 provinces. Established strategic affiliate partnerships with global retailers, increasing non-core revenue streams by 15%.
North American Sales Representative
Las Palmas Residences
Jan 2014 - Dec 2017 (3 years 11 months)
Directed global sales and marketing strategies, generating $3.2M in villa sales. Managed end-to-end human resources, payroll, and advertising budgets for resort operations.
Owner & Operator
Kelowna Dinner Cruises
Jan 2003 - Dec 2014 (11 years 11 months)
Oversaw full-scale vessel operations, including maintenance, safety permitting, and staff management. Managed high-volume hospitality services, overseeing food service for up to 500 guests daily.
Real Estate Professional
Homefinders Realty
Jan 1998 - Dec 2002 (4 years 11 months)
Negotiated residential property transactions, performing market research and comparative analysis for clients. Coordinated property showings and managed contract documentation to ensure 100% compliance with regional real estate regulations.
Education
Degrees, certifications, and relevant coursework
Compu College
Diploma, Business Administration
Completed Business Administration program at Compu College in Kelowna, B.C., Canada.
Red Deer High School
High School Diploma, General Studies
Earned a High School Diploma in Red Deer, Alberta, Canada.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
mypersonalaiassistant.aiSalary expectations
Social media
Job categories
Skills
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