Jazmin Umaña
@jazminumaa
I lead enterprise DAM governance, metadata strategy, and scalable AEM asset operations.
Costa RicaWhat I'm looking for
At Kaiser Permanente, I lead DAM standards, metadata governance, taxonomy design, and a multi-year AEM Assets strategy. I increased standards-compliant assets from 2% to 86% through governance reporting, Jira metrics, training, and remediation.
I've also supported AEM Assets optimization through Adobe Consulting Services and led enterprise media operations at FOX Entertainment and Prime Video. My work spans asset lifecycle management, metadata quality, content delivery, platform optimization, and cross-functional enablement across global digital ecosystems.
Experience
Work history, roles, and key accomplishments
Principal AEM Librarian / Digital Operations Delivery Lead
Feb 2025 - Present (1 year 7 months)
Define DAM standards and own a multi-year DAM strategy, partnering with Adobe for platform implementations. Govern metadata quality, manage asset lifecycle, and lead training and adoption initiatives, increasing standards-compliant assets from 2% to 86%.
AEM DAM Consultant
Supported enterprise clients on AEM Assets engagements focusing on DAM optimization, metadata governance, and operational scalability. Conducted DAM health checks and advised on best practices for metadata, taxonomy, and asset organization.
Managed enterprise-scale media asset operations and metadata governance for global content distribution. Oversaw content lifecycle from intake to archival, maintained metadata quality, and coordinated workflows across creative, operations, and technical teams.
Supported enterprise-scale digital content and metadata delivery initiatives across global teams. Coordinated complex workflows, governed metadata standards, and collaborated with technical teams to assess platform changes.
Coordinated cross-functional teams to maintain asset organization and retrieval efficiency. Managed campaign delivery from intake to final approval, implemented QA steps, and worked with creative, account, and legal teams to resolve issues.
Education
Degrees, certifications, and relevant coursework
INCAE Business School
High-Impact Leadership in Times of Crisis, Leadership
Completed a program in High-Impact Leadership in Times of Crisis.
Toronto School of Management
Diploma, Digital Marketing
Earned a Diploma in Digital Marketing.
Adobe
Adobe AEM Digital Librarian Professional (AD0-E143), Digital Asset Management
Earned the Adobe AEM Digital Librarian Professional certification.
Adobe
Adobe Analytics Business Practitioner, Analytics
Earned the Adobe Analytics Business Practitioner certification.
Adobe
Adobe Customer Journey Analytics (CJA), Analytics
Earned the Adobe Customer Journey Analytics certification.
Project Management Institute
Certified Associate in Project Management (CAPM), Project Management
Earned the Certified Associate in Project Management (CAPM) certification.
Agile Project Management Foundations, Agile Project Management
Completed the Agile Project Management Foundations course.
Google Ads Certified, Digital Marketing
Earned the Google Ads certification.
Google Analytics Certified, Digital Marketing
Earned the Google Analytics certification.
University of Wisconsin
Sustainable DAM, Digital Asset Management
Completed the Sustainable DAM certification.
University of Wisconsin
Metadata & Training: Connecting Users to Assets, Digital Asset Management
Completed the Metadata & Training: Connecting Users to Assets certification.
Veeva
VRA Certification, Digital Asset Management
Earned the VRA Certification from Veeva.
Toronto School of Management
Python Intermediate Certification, Programming
Earned the Python Intermediate Certification.
University of Murcia
MBA, Sports Media Management
Earned an MBA in Sports Media Management.
Adobe
Adobe Experience Platform (Data Compliance, Audience Building), Experience Platform
Earned certifications in Adobe Experience Platform for Data Compliance and Audience Building.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Salary expectations
Job categories
Skills
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