Open to opportunities

Jawad Masood

@jawadmasood

Message

I scale DTC and B2B growth funnels with Meta Ads, CAPI tracking, and high-converting landing experiences.

United Arab Emirates

Message

What I'm looking for

I’m looking for remote contract or full-time opportunities (US/EU clients) where I can build or fix Meta ad funnels end-to-end—CAPI tracking, automation/CRM, and landing performance—to grow revenue with measurable ROAS.

I’m a performance marketer and funnel builder with 2+ years scaling direct-to-consumer and B2B service businesses through Meta Ads, Conversions API (CAPI) tracking, and end-to-end funnel infrastructure. I scaled a DTC e-commerce brand from zero to $20,000 in monthly revenue within four months, reaching 3x+ blended ROAS. I’m also operator-level across Meta Ads Manager, Meta Conversions API, and the funnel stack that connects tracking to conversions.

Right now, I’m founding Nuoset, a B2B lead-system install service for founders running Meta ads—closing the gap between ad spend and closed deals using qualification scoring, routing, and verified CAPI event deduplication. Previously, I rebuilt a seasonal DTC brand from scratch and pushed it to $20,000+ monthly revenue, while tightening performance with creative testing, audience iteration, and break-even ROAS modeling (excluding lifetime value). On the creative side, I bring Adobe-certified design and paid-social production to help the funnel perform end-to-end.

Experience

Work history, roles, and key accomplishments

Current

Founder & Lead Performance

Current

Nuoset

Jan 2026 - Present (5 months)

Founded and operate a B2B lead-system install service to close the gap between Meta ad spend and booked deals using qualification scoring, routing, and Conversions API tracking. Built Framer + iClosed funnel infrastructure with verified event deduplication and improved Lighthouse performance score from 25 to 50 while cutting page weight 84%.

Meta Ads Manager Server Side Tracking Event Deduplication Framer HubSpot CRM Lighthouse Performance Auditing

Current

Marketing Lead

Current

Bubbly Bun

Jan 2024 - Present (2 years 5 months)

Rebuilt a seasonal DTC brand and Meta Ads acquisition system from scratch, scaling from $0 to $20,000+ in monthly revenue within one month of traffic. Achieved 4.3x ROAS (78,000 AED revenue vs. 18,000 AED ad spend) while maintaining 3x+ blended ROAS through creative testing, audience iteration, and break-even ROAS analysis.

Meta Ads Manager Audience Targeting ROAS Break Even ROAS Modeling Brand Identity Design

Brand Identity & Marketing Consultant

Self-Employed

Jan 2022 - Jan 2025 (3 years)

Delivered 10+ end-to-end brand identity and packaging projects for DTC and consumer goods brands, including logo systems, brand guidelines, and digital asset libraries. Produced paid-campaign creative assets (video ads, static creative, and mockups) using Adobe Photoshop, Illustrator, Premiere Pro, and After Effects.

Brand Identity Design Packaging Design Logo Systems Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe After Effects