Javeria Ashraf
@javeriaashraf
I’m a product manager focused on reliable video calling and live streaming that boosts engagement.
What I'm looking for
I’m a Product Manager driving improvements for video calling and live streaming experiences, focused on reducing user friction, increasing engagement, and strengthening communication reliability. I run user research, behavioral analysis, and funnel evaluations to find pain points in call setup, stream onboarding, and real-time engagement—then translate metrics and feedback into actionable roadmap work.
Before product, I led QA across web and mobile, spearheading a shift-left approach and scaling backend automation with Karate (from 4% to 98%). I’ve improved regression efficiency, strengthened authentication and integration flows, and partnered with teams to deliver measurable outcomes—while mentoring engineers and supporting data-informed decisions throughout Agile sprints.
Experience
Work history, roles, and key accomplishments
Product Manager
Lyvely FZE
Jun 2025 - Present (1 year)
Owned product improvements for video calling and live streaming, reducing video call drop-offs by 25% and increasing successful call join rates by 30%. Used user research, funnel analysis, and post-release monitoring with Firebase and Sentry to improve stream stability and retention, boosting average watch time by 20%.
Lead Quality Assurance Engineer
Lyvely FZE
Dec 2024 - Jun 2025 (6 months)
Led QA for web and mobile applications, executing functional, regression, and integration testing to ensure high-quality releases. Developed test plans and cases and collaborated with cross-functional teams to identify and resolve defects within Agile environments.
Lead Quality Assurance Engineer
Spekit, Inc.
Oct 2021 - Dec 2024 (3 years 2 months)
Drove a shift-left QA strategy and scaled backend automation coverage from 4% to 98% using Karate, improving regression efficiency and accelerating release cycles. Ensured IDP integration quality and optimized authentication flows to increase user activation from 8% to 75%.
Senior Quality Assurance Engineer
VentureDive
Jun 2019 - Sep 2021 (2 years 3 months)
Led QA for a digital wallet platform, validating end-to-end payment flows (P2P, QR, bill payments, top-ups) while ensuring transaction integrity. Performed API testing for payment gateways and third-party integrations using Postman and mentored junior engineers to improve QA processes and release efficiency.
Intermediate Quality Assurance Engineer
VentureDive
Sep 2018 - Jun 2019 (9 months)
Performed QA for a mass transportation solution in the Gulf region, validating customer journeys from onboarding through ride completion and off-boarding. Also QA’d a charter flights booking platform, validating end-to-end booking through flight completion and landing.
Associate Quality Assurance Engineer
Techlogix
Sep 2016 - Feb 2018 (1 year 5 months)
Contributed to QA for sales & distribution and microfinance applications across mobile and web platforms. Performed root cause analysis of defects and supported efforts to improve overall product quality and user experience.
Education
Degrees, certifications, and relevant coursework
NED University of Engineering & Technology
Bachelor of Software Engineering, Software Engineering
Bachelor of Software Engineering at NED University of Engineering & Technology, covering software testing strategies, human-centered design, software requirements engineering, and AI/expert systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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