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Javeria Ashraf

@javeriaashraf

I’m a product manager focused on reliable video calling and live streaming that boosts engagement.

United Arab Emirates
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What I'm looking for

I’m looking to lead data-informed product improvements for real-time communication—partnering with engineering and design to ship reliable features, run discovery and experimentation, and grow engagement through clear metrics.

I’m a Product Manager driving improvements for video calling and live streaming experiences, focused on reducing user friction, increasing engagement, and strengthening communication reliability. I run user research, behavioral analysis, and funnel evaluations to find pain points in call setup, stream onboarding, and real-time engagement—then translate metrics and feedback into actionable roadmap work.

Before product, I led QA across web and mobile, spearheading a shift-left approach and scaling backend automation with Karate (from 4% to 98%). I’ve improved regression efficiency, strengthened authentication and integration flows, and partnered with teams to deliver measurable outcomes—while mentoring engineers and supporting data-informed decisions throughout Agile sprints.

Experience

Work history, roles, and key accomplishments

LF
Current

Product Manager

Lyvely FZE

Jun 2025 - Present (1 year)

Owned product improvements for video calling and live streaming, reducing video call drop-offs by 25% and increasing successful call join rates by 30%. Used user research, funnel analysis, and post-release monitoring with Firebase and Sentry to improve stream stability and retention, boosting average watch time by 20%.

VE

Senior Quality Assurance Engineer

VentureDive

Jun 2019 - Sep 2021 (2 years 3 months)

Led QA for a digital wallet platform, validating end-to-end payment flows (P2P, QR, bill payments, top-ups) while ensuring transaction integrity. Performed API testing for payment gateways and third-party integrations using Postman and mentored junior engineers to improve QA processes and release efficiency.

VE

Intermediate Quality Assurance Engineer

VentureDive

Sep 2018 - Jun 2019 (9 months)

Performed QA for a mass transportation solution in the Gulf region, validating customer journeys from onboarding through ride completion and off-boarding. Also QA’d a charter flights booking platform, validating end-to-end booking through flight completion and landing.

TE

Associate Quality Assurance Engineer

Techlogix

Sep 2016 - Feb 2018 (1 year 5 months)

Contributed to QA for sales & distribution and microfinance applications across mobile and web platforms. Performed root cause analysis of defects and supported efforts to improve overall product quality and user experience.

Education

Degrees, certifications, and relevant coursework

NED University of Engineering & Technology logoNT

NED University of Engineering & Technology

Bachelor of Software Engineering, Software Engineering

Bachelor of Software Engineering at NED University of Engineering & Technology, covering software testing strategies, human-centered design, software requirements engineering, and AI/expert systems.

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