Skip to main content
JA
Open to opportunities

Javeria Ashraf

@javeriaashraf

I’m a product manager focused on reliable video calling and live streaming that boosts engagement.

United Arab Emirates
Message

What I'm looking for

I’m looking to lead data-informed product improvements for real-time communication—partnering with engineering and design to ship reliable features, run discovery and experimentation, and grow engagement through clear metrics.

I’m a Product Manager driving improvements for video calling and live streaming experiences, focused on reducing user friction, increasing engagement, and strengthening communication reliability. I run user research, behavioral analysis, and funnel evaluations to find pain points in call setup, stream onboarding, and real-time engagement—then translate metrics and feedback into actionable roadmap work.

Before product, I led QA across web and mobile, spearheading a shift-left approach and scaling backend automation with Karate (from 4% to 98%). I’ve improved regression efficiency, strengthened authentication and integration flows, and partnered with teams to deliver measurable outcomes—while mentoring engineers and supporting data-informed decisions throughout Agile sprints.

Experience

Work history, roles, and key accomplishments

LF
Current

Product Manager

Lyvely FZE

Jun 2025 - Present (1 year 2 months)

Owned product improvements for video calling and live streaming, reducing video call drop-offs by 25% and increasing successful call join rates by 30%. Used user research, funnel analysis, and post-release monitoring with Firebase and Sentry to improve stream stability and retention, boosting average watch time by 20%.

VE

Senior Quality Assurance Engineer

VentureDive

Jun 2019 - Sep 2021 (2 years 3 months)

Led QA for a digital wallet platform, validating end-to-end payment flows (P2P, QR, bill payments, top-ups) while ensuring transaction integrity. Performed API testing for payment gateways and third-party integrations using Postman and mentored junior engineers to improve QA processes and release efficiency.

VE

Intermediate Quality Assurance Engineer

VentureDive

Sep 2018 - Jun 2019 (9 months)

Performed QA for a mass transportation solution in the Gulf region, validating customer journeys from onboarding through ride completion and off-boarding. Also QA’d a charter flights booking platform, validating end-to-end booking through flight completion and landing.

Education

Degrees, certifications, and relevant coursework

NED University of Engineering & Technology logoNT

NED University of Engineering & Technology

Bachelor of Software Engineering, Software Engineering

Bachelor of Software Engineering at NED University of Engineering & Technology, covering software testing strategies, human-centered design, software requirements engineering, and AI/expert systems.

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan