Jason Hawkes

Owns the vision and roadmap for a $280M Strategy & Research portfolio serving 2,000+ global brands. Leads Product Management and full-stack teams, developing next-generation research capabilities including agentic workflows, synthetic data, and AI-powered research models.

Founded and scaled Qualtrics' Qualitative Research business, establishing a new product area and building the Product Management team. Led strategy across UX Testing, Ethnographic Studies, and Research Hub, and launched video capture and transcript analysis products using machine learning.

Built and launched Video Feedback from an early proof of concept into a product projected to generate $50M in its first 12 months. Developed a machine-learning engine for analyzing sentiment, intent, and themes in video data and built the cross-functional team around the product.

Led a confidential analytics platform built on Amazon Go's Just Walk Out technology, using in-store behavioral data to create new insights for physical retail. Owned the roadmap for predictive ML models and analytics capabilities supporting store expansion and new measurement solutions for global CPG partners.

Owned product strategy for customer-facing technology across Amazon Pickup locations, spanning kiosks, lockers, and mobile experiences. Led the rollout of nationwide geofencing and push notifications across U.S. sites and integrated targeted marketing into the customer experience, generating $1.2M+ in incremental annual advertising revenue.

Led a full-stack mobile team delivering iOS and Android products, including Visual Search, Store Mode, and Reserve and Try In-Store. Delivered computer vision and location-based capabilities connecting digital discovery with the in-store experience.

Owned the iOS and Android roadmap and led the transition to a universal application architecture built from a single codebase. Developed new omnichannel experiences including Endless Aisle, an iBeacon proof of concept across 13 stores, and an AI-powered virtual concierge.

Led qualitative and quantitative research projects, including focus groups, shop-alongs, and large-scale surveys. Combined NPD, Forrester, and Mintel research with internal data to identify competitive and consumer trends, presenting findings to executive leadership.

Led the rollout of Mobile POS across Nordstrom stores, enabling mobile checkout and inventory management. Partnered with engineering to develop Nordstrom Order Manager, which became the company's second most-used POS application.

Served as Senior Business Analyst for Store Point of Sale systems at Nordstrom.

Served as Pacesetter Assistant Manager in Menswear at Nordstrom.

Participated in the Nordstrom Internship Program in a corporate role.

Earned a Bachelor of Arts in Communications with a minor in Marketing from Washington State University in 2009.