Open to opportunities

Jason Dauphinee

@jasondauphinee

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Creative Director leading brand strategy and integrated campaigns for major organizations.

Canada

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What I'm looking for

I'm looking to lead evidence-tested brand strategy, creative direction, and integrated campaigns while helping teams, organizations, and clients make stronger strategic decisions.

At Eclipse360, I lead a 10-person creative, web, digital, and account service team across multiple client accounts. I grew the team 20% and doubled agency revenue while directing brand transformations and integrated campaigns.

My work has supported organizations including BC Ferries, Destination BC, Health Match BC, the Royal BC Museum, the University of Victoria, and the Canadian Red Cross. I direct brand identity, positioning, collateral, digital work, and campaigns from strategic foundation through execution.

I co-founded BONE Creative and have led creative development in agency environments including DDB Canada and Malahat Group DDB. My work has been recognized by Applied Arts Magazine and Douglas Magazine.

Through Relentless Creativity, I write about creativity, leadership, brand, organizational behaviour, and AI. I apply an evidence-based strategic practice, Behavioural Verification™, using adversarial testing to stress-test ideas and revise them only on evidence.

Experience

Work history, roles, and key accomplishments

Current

Vice President & Creative Director

Current

Eclipse360

Jan 2022 - Present (4 years 8 months)

Leads a 10-person creative, web, digital, and account service team, growing the team 20% and doubling agency revenue. Directs brand transformations and integrated marketing campaigns for major clients including BC Ferries, Destination BC, and the Royal BC Museum.

Creative Direction Brand Strategy Campaign Development Team Leadership Business Development Integrated Marketing Digital Web Account Management

Creative Director

Eclipse360

Jul 2012 - Oct 2022 (10 years 3 months)

Directed brand transformations and integrated marketing campaigns for major regional and national clients. Built and mentored the agency's creative and strategy talent, setting the department's standard for rigor and accountability. Took on de facto oversight of agency creative operations well beyond the original title, formalized in the 2022 promotion to Vice President.

Adobe Creative Suite Brand Strategy Campaign Development Team Leadership Creative Direction Creative Development Brand Development Conceptual Design

Creative Director & Co-Founder

BONE Creative

Jun 2008 - Jun 2012 (4 years)

Co-founded and grew a boutique brand agency serving clients across tourism, education, finance, and non-profits, locally and provincially. Led brand strategy, identity, positioning, and integrated campaign work from concept through execution, alongside client and team leadership.

Adobe Creative Suite Brand Strategy Campaign Development Team Leadership Creative Direction Creative Development Brand Development Conceptual Design Account Management

Art Director

DDB Canada

Aug 2007 - Aug 2008 (1 year)

Led creative development on national campaigns for BC Ferries, the University of Victoria, Canadian Red Cross, United Way, and Forest Renewal.

Adobe Creative Suite Campaign Development Creative Direction Creative Development Brand Development Conceptual Design Account Management Design Design Thinking

Senior Art Director

Malahat Group DDB

Mar 2000 - Sep 2007 (7 years 6 months)

Creative lead on brand development, website design, and advertising campaigns; managed production teams and outside suppliers from concept to delivery.