I've led full-lifecycle brand and campaign work for Massif Creative, The Idea Partner, and The Artist By Night, translating business goals into cohesive visual systems across web, print, packaging, motion, and environmental graphics.
As Principal Design Consultant at The Artist By Night, I provide art direction and creative strategy for organizations including the David Suzuki Foundation, University of British Columbia, ILSC Education Group, and Sourcebooks Publishing. I build scalable identities and illustration systems, align campaign briefs with stakeholder goals, and direct vendors through complex production hand-offs.
My work combines conceptual storytelling with technical production discipline—from large-scale wayfinding and event signage to responsive digital campaigns, websites, and global recruitment communications.
