Open to opportunities

Jasmine Bei

@jasminebei

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Data-driven market research specialist turning customer insights into actionable growth strategies.

China

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What I'm looking for

I’m looking for a market research role where I can use data and customer insights to guide product and go-to-market decisions, collaborate cross-functionally, and keep improving research methods through measurable outcomes.

I’m a market research specialist who builds practical insight systems—so teams can react fast and decide with confidence. In my full-time role, I established a real-time market feedback loop to capture shifting customer preferences and emerging product trends across product, sales, and marketing.

I developed a competitive intelligence database covering benchmark brands across cross-border e-commerce platforms and DTC websites. By translating pricing architecture, product differentiation, and channel mix into go-to-market implications, I help stakeholders align on data-driven strategy adjustments.

I also run end-to-end customer behavior analysis using tools like FastMoss and Google Analytics, supported by targeted surveys and integrated reporting. I authored 130+ research reports combining primary and secondary data to support executive decision-making, and I focus on turning findings into clear product-roadmap priorities.

Before this, I strengthened my marketing communication foundation through PR and integrated marketing internships. From supporting media seeding and press-release work to building and analyzing retailer marketing datasets in Excel, I learned how to connect research, content, and campaign performance—then refine it through structured methods.

Experience

Work history, roles, and key accomplishments

Market Research Specialist

Shenzhen Evergreen Hair Products Co., Ltd.

Sep 2024 - Aug 2025 (11 months)

Established a real-time market feedback loop to capture shifting customer preferences and emerging product trends, enabling faster cross-functional strategy updates. Built a competitive intelligence database and produced 130+ integrated research reports using FastMoss, Google Analytics, and surveys to guide product roadmap prioritization.

Market Research Competitive Intelligence Customer Insights Go To Market Strategy Fastmoss Google Analytics Survey Research Reporting

Grassroots Service Program Support

Fenghuang Township Government

Sep 2023 - Mar 2024 (6 months)

Supported policy sending and receiving activities while learning government workflows, meeting arrangements, and document writing. Handled rural revitalization-related tasks including data management, personal reception, and industrial publicity.

Government Relations Policy Administration Documentation Data Management Meeting Coordination Rural Revitalization

PR Intern

Hill + Knowlton Strategies (China) Co., Ltd.

May 2023 - May 2023 (0 months)

Assisted the NewBalance live campaign, including seeding and offline event reception for 33 media outlets. Helped write and proofread press releases and researched overseas brand product stars and brand ambassador candidates from official websites and social media.

Public Relations Integrated Marketing Media Relations Press Release Writing event support Seeding Campaigns Brand Research Social Media Research Proofreading

Retailer Marketing Intern

Jaguar Land Rover (China) Investment Co., Ltd.

Supported daily communications across internal teams and external suppliers, completing ad-hoc tasks and reporting for a line manager. Processed 50+ receipts with financial and legal documents, built a social media weekly/monthly tracker workflow that reduced analysis time from 1.5 hours to 15 minutes, and produced monthly reports with campaign optimization recommendations.

Marketing Operations Cross functional Coordination Document Processing Social Media Analytics Reporting Workflow Optimization

Education

Degrees, certifications, and relevant coursework

Shanghai Normal University

Bachelor of Business Administration, Culture Industry Management

2019 - 2023

Activities and societies: Awards: 3rd Prize—National College Student Advertising Art Competition (2021); Excellence Award—National Economics & Management Experimental Teaching Case Competition (2021–2022).

Earned a Bachelor of Business Administration with a focus on Culture Industry Management. Coursework covered business management, marketing, econometrics, communication, advertising, and cultural industry topics.