I've led social, email, web, retail, and campaign creative for Henkel beauty brands including SexyHair and DevaCurl, producing content that reached 24,000+ accounts and individual reels that generated 12,000+ views. I turn performance data and audience insights into stronger platform-native creative across paid social, email, and digital touchpoints.
At GEARYS Beverly Hills, I created the “Just Another Day in Beverly Hills” campaign for Architectural Digest, Elle Decor, and Veranda, while building a team-wide Klaviyo email design system. I now develop luxury packaging, production-ready mechanicals, and motion launch assets for Slatkin & Co. across candles, body care, and home fragrance.
