Jamie Rothwell

Managed and mentored a team of 8 designers and scaled the design department from 15 to 65, achieving 100% retention and improving workflow efficiency by 20%. Implemented project tracking and review processes that eliminated unscheduled work and reduced CRM integration time by 20%.

Led user research across 300 school districts and drove design changes that reduced customer churn by 40% and improved accessibility from a D to B+ within 90 days. Managed and mentored a distributed team of 5 designers and secured three enterprise clients through strategic partnerships.

Established UX standards, processes, and a design system from the ground up to improve productivity and support product growth. Developed comprehensive brand identity and mobile application design aligning design practice with business objectives.

Accelerated delivery timelines by 25% through user research and stakeholder interviews and improved Trustpilot rating from 3.0 to 4.0 via weekly user testing. Reduced development handover time by 50% by implementing an Atomic Design-based design system.

Led design strategy and established a UX research framework including on-site visits and regular testing, resulting in measurable improvements to user satisfaction. Delivered user-centered solutions aligned with business objectives and cross-functional engineering teams.

Managed a team of 2 designers and developed core UX processes and design system architecture to enable scalable product practices. Pioneered design vision for new SaaS products to improve market competitiveness.

Led a team of 2 designers to create a UI kit and ensure brand and functional consistency across products, driving improved user engagement. Directed product design initiatives that enhanced overall user experience.

Mentored two designers and led user research initiatives that mapped and improved UX, increasing product usability through iterative testing. Strengthened design system effectiveness and cross-team collaboration.

Led end-to-end design for the Colligo Engage flagship product, improving user adoption and shaping the product's market presence through intuitive interfaces. Drove UX testing and collaborated with clients and engineering on implementations.

Designed key features for flagship software that improved user engagement and contributed to design standards, UX testing, and client-facing research visits. Collaborated closely with engineering on technical implementation.

Completed a Bachelor of Arts in Design at the University of Waterloo in Waterloo, ON.

Completed a Diploma in VFX for Film and TV at Vancouver Institute of Media Arts in Vancouver, BC.