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Jaedon Roach

@jaedonroach

Creative strategist at CrownCards, turning competitor and customer research into paid social ads, including a TikTok ad with 1,209 installs.

Trinidad and Tobago

Message

At CrownCards, I take paid social ads from research to finished file for a DTC mobile app selling digital packs of real trading cards. I’ve written 55+ video briefs for two in-house editors and concepted and art-directed 140+ static ads.

I mapped 21 competitors’ longest-running Meta ads and used App Store reviews and Reddit threads to develop a skeptic-led static set. I also built Python and Claude Code automations to file editors’ clips and 400+ card images, and shifted the next ad batch to a free-first-pack offer after spotting that the giveaway offer was getting almost no delivery.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

CrownCards

Sep 2026 - Present (2 months)

Developed ad concepts from research to finished file, including video briefs and static ads. Managed ad spend of $82,772 and created 55+ video briefs and 140+ static ads.

Creative Strategy Ad Creative Development Video Briefs Static Ad Design AI Image Generation Meta Ad Library Notion Python Claude Code

Current

Creative Strategy Work

Current

Independent Spec Projects

Jan 2023 - Present (3 years 10 months)

Produced ad account breakdowns and spec static ads for various brands, and published a YouTube breakdown of AlaniNu's ads and funnel.

Ad Account Structure Spec Ad YouTube Content Creation

Creative Strategist

Fora

Sep 2026 - Sep 2026 (0 months)

Met with the owner, analyzed the ad account, and wrote test static ads targeting women aged 65+ based on the best-performing ad.

Ad Performance Analysis Static Ad Creative Targeting

Copywriter & Social Media Manager

B3 Creative Solutions

Jan 2025 - Mar 2026 (1 year 2 months)

Wrote social captions for clients across real estate, HVAC, event planning, and beauty. Edited client copy, reviewed editors' work, and managed B3's own Instagram and Facebook accounts.

Copywriting Social Media Management Editing Outbound Marketing

Education

Degrees, certifications, and relevant coursework

4D Bootcamp

Bootcamp, Creative Strategy

Currently enrolled in a bootcamp covering creative strategy, ad creative, VSLs, offers and messaging, funnels, landing and sales page psychology, email, and outbound.