At Avasant, I define B2B content and brand strategy for consulting and research audiences, and manage day-to-day LinkedIn marketing. Repeatable text and visual formats exceeded annual impressions and interaction targets.
I directed the digital content engine for the Empowering Beyond Summit 2025, including lifecycle email copywriting, paid media strategy, and post-event performance reporting.
At Rahamut Group of Companies, I managed digital marketing, social media, and lifecycle copy for Ramco Gas and DigiWireless. I developed the Trust the Red Seal campaign from concept to execution across email, web, and social channels.
I use HubSpot, Google Analytics, and SEMrush to assess performance and refine content. I also use generative AI and LLM tools for content ideation, script-writing variations, and creative testing.
