
Jayden Phillip
@jaydenphillip
Social media strategist at The 2 Cents Movement who co-strategised a poetry campaign reaching 1.4M across the Caribbean.
What I'm looking for
I co-strategised the First Citizens National Poetry Slam’s social presence, generating 1.4M in cumulative reach and 2.1M engagement signals. Across NGO digital campaigns, I’ve contributed to more than 2M cumulative views.
At The 2 Cents Movement, I served as its youngest Board Director and worked across digital strategy, content production, and performance poetry programming. I co-launched its TikTok page and delivered more than 800K views across three platforms.
My work also includes revitalising Paper Based Bookshop’s social presence to generate 500K+ views and supporting Bocas Lit Fest’s youth literary programming and festival operations. I’m studying Communication Studies at UWI and am open to internships and freelance engagements across advertising, media, communications, and the creative industries.
Experience
Work history, roles, and key accomplishments
Worked as Marketing & Communications Intern at Future Caribbean.
✦ Conduct brand audits and develop social media strategies that inform brand positioning, content priorities and channel planning.
✦ Design visual systems, platform-native short-form video and content plans for campaign and always-on communications.
✦ Collaborate with agency teams to translate research and creative direction into campaign communications for international entities.
✦ Support ag
Executive Director of Business Administration
Jan 2025 - Present (1 year 9 months)
✦ Serve on the Board of Directors as the youngest member in the organisation's history, overseeing strategic partnerships and business development.
✦ Support operational governance and organisational growth for a nationally recognised performance arts and creative consultancy.
✦ Conducted an internal brand audit and developed a campaign proposal for a major quick-service restaurant brand, translating audience, competitor and channel insights into strategic recommendations and a campaign concept.
✦ Supported internal social media content development and agency communications workflows.
✦ Grew Facebook & Instagram presence, generating 500K+ views through a refreshed content strategy and updated visual identity.
✦ Produced monthly analytics reports to track performance and guide ongoing content decisions.
✦ Supported delivery of four flagship literary programmes across 2+ years, including NGC Bocas Youth Fest, Scotiabank Write Away!, We Lit!, and the First Citizens National Poetry Slam.
✦ Coordinated logistics for 20+ booksellers, vendors, and sponsors at the 2024 Bocas Lit Fest.
✦ Cross-functioned with the Marketing & PR Department, gaining hands-on exposure to media strategy, public relations
✦ Appointed as the organisation's first-ever Technical Artist, spearheading its digital transformation across content production and platform strategy.
✦ Improved the efficiency and reach of performance poetry programming through integrated digital workflows and media production systems.
✦ Co-created brand strategies for local, regional and international entities
Social Media Marketing Manager - Technical Lead
Jul 2022 - Dec 2023 (1 year 5 months)
✦ Promoted to Social Media Marketing Manager following prior service as Brand Ambassador, overseeing the full digital presence of The 2 Cents Movement across a 30,000+ follower audience
✦ Develop and execute comprehensive social media strategies spanning content creation, community engagement, and platform management
✦ Drive real-time decision-making on media coverage, content curation, and di
✦ Selected and appointed as a Junior Core Artist at The 2 Cents Movement — a youth-led non-profit using performance poetry for youth outreach across Trinidad & Tobago and the wider Caribbean.
✦ Trained and performed across live productions, literary networking events, and community activations, representing the organisation publicly in alignment with its core principles: Respect. Exchange. Facili
Education
Degrees, certifications, and relevant coursework
University of the West Indies, St. Augustine Campus
Bachelor of Arts - BA, Communication Studies
2024 - 2027
Core Competencies: Human Communication, Communication Studies, Communication Analysis, Mass Communication, Public Relations, Oral Communication, Communication Technology, Written Communication, Entrepreneurship and Information Technology
Caribbean Development Bank
Grant Proposal Development in the Caribbean Context
Sep 2026
University of the West Indies, St. Augustine Campus
BSc Information Technology, Information Technology
2023 - 2024
✦ Transferred to Communication Studies to align with career direction.
Waterloo Secondary School
2016 - 2023
✦ Completed Forms 1–5 (CSEC) and Form 6 (CAPE) at Waterloo Secondary School.
CSEC subjects: English Language, Literature in English, Mathematics, Biology, Information Technology, Geography, and Spanish.
CAPE subjects: Information Technology, Biology, Environmental Science, Communication Studies, and Caribbean Studies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
jaydenphillip.comSalary expectations
Social media
Job categories
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