Open to opportunities

Adanna John

@adannajohn

Digital Marketing Manager at Founder Institute Caribbean, growing LinkedIn by 1,700+ followers and generating 12,700+ monthly impressions.

Trinidad and Tobago

Message

At Founder Institute Caribbean, I manage daily content across LinkedIn, Instagram, and YouTube. That work grew LinkedIn by 1,700+ followers in six months and generated 12,700+ monthly impressions.

I produce and edit virtual event videos and facilitate weekly Zoom cohort sessions, sustaining 50%+ attendance. I’ve also drafted 20+ communications SOPs and maintained a PR and outreach database supporting recruitment of 93+ applicants per cohort.

At The Art Academy, I managed Facebook and Instagram content and used Canva-based campaigns to grow Facebook reach on two pages over three months. I also compiled engagement reports to inform marketing priorities and targeting.

My experience also includes e-commerce marketing for Beauty & Hair Brand, project support at Cuna Caribbean Insurance, and customer support at iQor. I hold a BSc in Mathematics with a minor in Information Technology from University of the West Indies.

Experience

Work history, roles, and key accomplishments

Current

Communications Manager

Current

Founder Institute Caribbean

Oct 2025 - Present (1 year)

Orchestrated daily multi-channel content across LinkedIn, Instagram, and YouTube, driving 1,700+ LinkedIn followers in 6 months. Produced and edited virtual event videos, generating 12,700+ monthly impressions and sustaining 50%+ attendance rates.

Meta Business Suite LinkedIn YouTube Studios Canva Adobe Express VN Editor ChatGpt Claude Perplexity Google Sheets Zoom Content Strategy Social Media Management Video Editing PR Outreach

E-Commerce Brand & Digital Marketing Lead

Beauty & Hair Brand (E-commerce)

Mar 2023 - Dec 2025 (2 years 9 months)

Managed customer inquiries and order updates through Instagram DMs, WhatsApp, and email, supporting repeat purchases. Produced product-focused photo and video content with CapCut and VN Editor, improving catalog quality.

Instagram WhatsApp Email Marketing Capcut VN Editor Google Sheets Content Creation Customer Relationship Management

Project Assistant

Cuna Caribbean Insurance

Jul 2024 - Apr 2025 (9 months)

Processed 30+ insurance policies daily via G-PAS CRM and internal systems, supporting timely policy processing across multiple territories. Updated and validated customer records, enhancing data integrity for 12 Caribbean markets.

GPAS Outlook Excel Document Management Data Entry Customer Service

Administrative & Social Media Coordinator

The Art Academy

Jan 2022 - Jan 2024 (2 years)

Managed daily Facebook and Instagram content using Meta Business Suite, engaging 40+ prospects daily. Expanded Facebook reach from 25,058 to 32,730 and a second page from 15,956 to 28,729 in 3 months using Canva-based campaigns.

Meta Business Suite Canva Google Sheets Excel Social Media Management Content Creation Client Communication

Customer Support Representative

iQor

Mar 2021 - Aug 2021 (5 months)

Handled 70+ inbound and outbound calls daily using iQor's call center platform, consistently meeting volume targets. Retained at-risk customers by applying structured retention scripts, ranking among top performers for cancellation prevention.

Call Center Operations Customer Retention Communication Skills Service quality