At PUEXCHANGE, I owned social media strategy and publishing across five platforms, using platform-specific content calendars to keep the brand voice consistent.
I grew Instagram from 6,000 to 20,000+ followers through content plans, audience engagement, and campaigns aligned with brand objectives.
I supported product launches, including the PUEX App launch, by working with designers, videographers, leadership, and cross-functional teams on campaign assets and messaging.
I also ran organic and paid campaigns, led UGC and influencer campaigns, and used performance results and audience engagement to improve content.
