Open to opportunities

Is Umie User

@isumie

I’m a Design Strategist and Art Director with 15+ years of experience across brand identity, editorial, campaigns and visual communication.

Malaysia

Message

What I'm looking for

I want to lead AI-powered creative systems and art direction for brands and purpose-led teams, accelerating production while keeping work thoughtful, human, and brand-consistent—especially in roles that value process, documentation, and mentoring across international collaboration.

I’m a Design Strategist and Art Director with 15+ years of experience across brand identity, editorial, campaigns and visual communication.

My work sits between thinking and making — developing visual directions, building design systems, and turning ideas and information into clear, consistent communication.

I’ve worked with international teams and organisations across humanitarian, education, nonprofit and commercial projects, both independently and as part of creative teams.

More recently, I’ve been exploring AI as part of the creative process — developing practical workflows that make production faster and more scalable without losing the thinking behind the work.

I’m currently open to creative leadership roles, art direction, design strategy and selected project-based work.
Areas of practice:
• Design Strategy
• Art Direction
• Brand Identity & Visual Systems
• Editorial & Publication Design
• Campaign Design
• AI Creative Workflows

Experience

Work history, roles, and key accomplishments

Current

AI Creative Lead

Current

IsUmie AI

Apr 2026 - Present (6 months)

Built and deployed an end-to-end AI workflow automation system for Meta ad creative production, cutting several days of turnaround to a few hours. Architected it to scale across 30+ products and evaluated 10+ AI platforms/models to select the production stack.

AI Workflow Automation Prompt Engineering Meta Ad Creative Automation Model Evaluation AI Platforms

Art Director

IsUmie

Jul 2025 - Mar 2026 (8 months)

Directed a team of 10+ designers and a design manager from brief to final delivery, overseeing art direction across the client portfolio. Managed multi-format campaign production (Meta ads, web banners, video, and print) for 25+ client accounts while improving creative quality, consistency, and output through mentorship and brand guidelines.

Art Direction Brand Guidelines Campaign creative Typography Layout Design Editorial Design Creative QA Mentorship

Senior Graphic Designer

Islamic Relief Canada

Jan 2018 - Jul 2024 (6 years 6 months)

Designed impact and donor stewardship materials for programs across 20+ beneficiary countries, with clear donation transparency. Created cross-format campaign collateral and major fundraising event branding, and produced annual impact/donor reports in Adobe InDesign to charity-commission standards.

Editorial Design Report Design Typography InDesign Adobe Illustrator Brand Consistency Photoshop

Senior Graphic Designer

International Development & Relief Foundation

Apr 2020 - Oct 2020 (6 months)

Delivered cross-format campaign creative for fundraising events and emergency relief, supporting peak demand with the in-house team. Produced donor-facing reports and publications aligned to charity-commission standards under tight concurrent timelines.

Campaign Design Donor Publications Layout Design Typography InDesign