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Isles Of Asia User

@islesofasiauser

Creative Director at Isles of Asia, turning generative AI into multi-channel campaigns and commercial video for global brands.

South Korea

Message

At Isles of Asia, I lead creative strategy, art direction, and execution for global brands, taking social-led, multi-channel campaigns from research and brief through final assets. I use generative AI as a production engine under human creative direction, including AI-directed cinematography for commercial video.

As a Fractional Creative, I position creators for premium brand partnerships and travel campaigns; one music client grew streams about 40x in three months through positioning and content strategy. I also bring campaign experience in B2B SaaS and financial services, translating complex products into clear, human stories.

Experience

Work history, roles, and key accomplishments

Current

Fractional Creative

Current

Self Employed

Jan 2020 - Present (6 years 9 months)

Positioned high-profile creators for premium brand partnerships and travel campaigns, managing content architecture and distribution strategy. Secured first brand deals for starter clients within three weeks and grew a music client's streams about 40x in three months.

Content Strategy Positioning Brand Partnerships Budgeting Forecasting Financial Reporting Client Ad Spend Management

Current

Head of Creative Strategy

Current

Isles of Asia

Jan 2009 - Present (17 years 9 months)

Lead creative strategy, art direction, and execution for global brands, directing campaigns with generative AI and managing multidisciplinary teams. Maintained a 100% contract renewal rate across global retainer clients.