Looking for a job

Luis Servera

@luisservera

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I direct branded films and GenAI productions from concept through finishing.

United States

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What I'm looking for

I'm looking to lead human-centered storytelling across branded film and generative AI, from early concepts and scripts through production, finishing and creative-team development.

I lead branded films, documentaries, animation and GenAI production at Digital Bodega, taking work from concept and script through delivery. My recent work includes NBCUniversal’s Turnaround Arts: California and Bundles of Joy: Be a Joy Maker, as well as Red Bull’s MenaRD documentaries.

I founded Coat Studio to combine filmmaking craft with hands-on generative AI experimentation. I wrote, storyboarded, directed and edited The Hunted, a fully GenAI short film, and created an AI-generated replacement prop for Harry’s using Nano Banana Pro and Figma Weave.

I bring 15+ years in advertising, branded content and production, with experience across Unreal Engine, ComfyUI and video-to-video workflows. I’ve led and mentored creative teams, and my work has received Gold and Silver Telly Awards.

Experience

Work history, roles, and key accomplishments

Current

Founder / Director

Current

Coat Studio

Apr 2026 - Present (5 months)

Founded a GenAI-focused studio combining filmmaking craft with hands-on experimentation and node-based production workflows. Created fully GenAI short films and developed AI-driven production pipelines.

Generative AI Film Production Storyboarding Editing Sound Design Figma Weave ComfyUI Runway Higgsfield Nano Banana Pro

Current

Creative Director

Current

Digital Bodega

Oct 2021 - Present (4 years 11 months)

Lead concept development, scriptwriting, and creative direction for branded films, documentaries, and animation. Managed and mentored creatives, and directed projects for clients like NBCUniversal and Red Bull.

Creative Direction Script Writing Storyboarding Generative AI Unreal Engine Figma Weave ComfyUI Mentorship

Senior Video Designer

Lippincott

Apr 2020 - Sep 2021 (1 year 5 months)

Designed and directed branded video and motion content for digital campaigns, advising clients on video strategy aligned with brand identity and business objectives.

Video Design Motion Graphics Brand Strategy Client Advisory

Director of Photography

Grovo

Feb 2015 - Jan 2020 (4 years 11 months)

Shot and edited enterprise microlearning content, building repeatable production workflows with instructional designers and subject matter experts.

Cinematography Video Editing Production Workflows Instructional Design

Director / Video Producer

Freelance

Jan 2014 - Dec 2014 (11 months)

Created branded content, music videos, and short documentaries for clients including Sony Pictures, NBCUniversal, Sundance Institute, and Allstate Foundation.

Branded Content Music Videos Documentary Production