At Edelman, I direct global creative strategy for B2B and technology clients including Mediatek, Virtusa, Sonepar, Checkpoint, and Payoneer. I partner with strategy and production teams to launch social-first brand campaigns and develop work across digital, social, and experiential platforms.
At Translation, I directed creative and production for a Facebook Live concert that drew 6 million viewers, and led creative direction for “Neighborhood Sessions,” which generated 30M+ views. Across my career, I’ve shaped campaigns for brands including State Farm, the NFL, Hugo Boss Fragrances, and Infiniti, and I bring emerging AI technologies into creative development.
