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@ishikalaul
Experienced content strategist and creative storyteller driving impactful campaigns.
I am a seasoned content strategist and creative storyteller with over 9 years of experience in managing multi-platform campaigns and leading cross-functional teams in the media, lifestyle, and luxury sectors. My expertise lies in driving launch readiness, streamlining workflows, and ensuring timely, high-quality delivery of projects. I thrive in fast-paced environments where creativity meets operational clarity, and I have a proven track record of enabling significant revenue growth through strategic brand and marketing initiatives.
Throughout my career, I have successfully led brand strategies for major publications, generating over $2.2 million in annual revenue while mentoring a talented team. My ability to optimize marketing workflows and enhance interdepartmental collaboration has been instrumental in executing high-impact campaigns and events. I have also authored numerous editorial stories and conceptualized innovative social media initiatives that significantly boost audience engagement.
My passion for storytelling and brand development drives me to create compelling narratives that resonate with audiences. I am committed to leveraging my skills in campaign planning, digital media execution, and stakeholder management to deliver exceptional results and foster meaningful connections in the industry.
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Work history, roles, and key accomplishments
Travel+Leisure India
Jan 2016 - Dec 2022 (6 years 11 months)
Led project and content operations with 9 years of experience in managing multi-platform campaigns and cross-functional teams. Focused on strategic content partnerships and brand development, driving significant revenue growth and optimizing marketing workflows. Authored editorial stories and executed high-profile campaigns for major brands.
Felix Goa
Jan 2020 - Feb 2021 (1 year 1 month)
Spearheaded the launch of a restaurant, overseeing branding, creative direction, and operations. Drove PR and digital strategies, resulting in a successful launch event and extensive partnerships. Managed logistics and curated events, enhancing guest relations and marketing operations.
Worldwide Media
Jan 2016 - Feb 2020 (4 years 1 month)
Developed branded content partnerships and led multi-platform campaigns for beauty and FMCG brands. Contributed significantly to regional revenue and managed high-value client accounts. Created innovative IPs and expanded monetization through influencer partnerships.
Degrees, certifications, and relevant coursework
Bachelor of Business Administration, Business Administration
2013 - 2016
Software and tools used professionally
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