IS
Open to opportunities

Isaiah Smith

@isaiahsmith

Detail-oriented bilingual professional specializing in content analysis.

United States

What I'm looking for

I seek a role that allows me to utilize my analytical skills in a dynamic environment, focusing on enhancing user experiences and driving effective digital marketing strategies.

I am a detail-oriented bilingual professional fluent in Spanish and English, with a strong understanding of modern popular culture and online research. My career has been dedicated to leveraging analytical skills and internet expertise to enhance user experiences and campaign effectiveness. With a Ph.D. in Communication and Media Studies, I have honed my ability to identify trends and interpret user intent based on keywords, making me a valuable asset in the fields of content analysis and digital marketing.

Throughout my professional journey, I have held various roles that have allowed me to develop a robust skill set. As a Search Engine Evaluator at Appen, I evaluated search engine results for accuracy and relevance, delivering feedback to improve algorithmic performance. My experience as a Content Analyst at Lionbridge involved reviewing online advertisements in both Spanish and English, collaborating with global teams to ensure compliance with regional preferences. Additionally, my role as a Digital Marketing Assistant at ABC Marketing Agency enabled me to support the creation and implementation of digital ad campaigns, conducting keyword research and performance analysis to optimize ad spend.

Experience

Work history, roles, and key accomplishments

AP
Current

Search Engine Evaluator

Appen

Feb 2021 - Present (4 years 3 months)

Evaluated search engine results for accuracy and relevance based on user queries. Provided feedback to enhance algorithm performance and analyzed datasets to identify patterns for improved ad targeting.

LI

Content Analyst

Lionbridge

May 2018 - Jan 2021 (2 years 8 months)

Reviewed and ensured quality assurance for online advertisements in Spanish and English. Collaborated with global teams to align with regional preferences and provided strategic recommendations for ad engagement.

Education

Degrees, certifications, and relevant coursework

University of Texas at Austin logoUA

University of Texas at Austin

Doctor of Philosophy, Communication and Media Studies

2017 - 2022

University of Texas at Austin logoUA

University of Texas at Austin

Master of Arts, Communication Studies

2015 - 2017

University of North Texas logoUT

University of North Texas

Bachelor of Arts, Communication Studies

2011 - 2015

Tech stack

Software and tools used professionally

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Isaiah Smith - Search Engine Evaluator - Appen | Himalayas