Isaiah Smith
@isaiahsmith
Detail-oriented bilingual professional specializing in content analysis.
What I'm looking for
I am a detail-oriented bilingual professional fluent in Spanish and English, with a strong understanding of modern popular culture and online research. My career has been dedicated to leveraging analytical skills and internet expertise to enhance user experiences and campaign effectiveness. With a Ph.D. in Communication and Media Studies, I have honed my ability to identify trends and interpret user intent based on keywords, making me a valuable asset in the fields of content analysis and digital marketing.
Throughout my professional journey, I have held various roles that have allowed me to develop a robust skill set. As a Search Engine Evaluator at Appen, I evaluated search engine results for accuracy and relevance, delivering feedback to improve algorithmic performance. My experience as a Content Analyst at Lionbridge involved reviewing online advertisements in both Spanish and English, collaborating with global teams to ensure compliance with regional preferences. Additionally, my role as a Digital Marketing Assistant at ABC Marketing Agency enabled me to support the creation and implementation of digital ad campaigns, conducting keyword research and performance analysis to optimize ad spend.
Experience
Work history, roles, and key accomplishments
Search Engine Evaluator
Appen
Feb 2021 - Present (4 years 3 months)
Evaluated search engine results for accuracy and relevance based on user queries. Provided feedback to enhance algorithm performance and analyzed datasets to identify patterns for improved ad targeting.
Content Analyst
Lionbridge
May 2018 - Jan 2021 (2 years 8 months)
Reviewed and ensured quality assurance for online advertisements in Spanish and English. Collaborated with global teams to align with regional preferences and provided strategic recommendations for ad engagement.
Digital Marketing Assistant
ABC Marketing Agency
Jul 2016 - Mar 2018 (1 year 8 months)
Supported the creation and implementation of digital ad campaigns across Google Ads and social media. Conducted keyword research and performance analysis to optimize ad spend and produced detailed campaign reports.
Customer Experience Specialist
Tech Solutions Inc.
Aug 2013 - Jul 2016 (2 years 11 months)
Provided bilingual technical support for software products, resolving customer issues efficiently while maintaining a high satisfaction rate. Conducted training sessions to enhance software adoption.
Education
Degrees, certifications, and relevant coursework
University of Texas at Austin
Doctor of Philosophy, Communication and Media Studies
2017 - 2022
University of Texas at Austin
Master of Arts, Communication Studies
2015 - 2017
University of North Texas
Bachelor of Arts, Communication Studies
2011 - 2015
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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