Isabella C C
@isabellacc
Digital journalist and editor with 6+ years driving SEO content and social media growth.
What I'm looking for
I’m a journalist, writer, and editor with 6+ years of experience in digital journalism and social media management. At KTAL NBC 6 News, I work as an Executive Digital Content Producer, guiding and mentoring five junior digital content producers to strengthen skills and collaboration.
I develop crossover content for KTAL News Now, including VOSOTs and packages across platforms. I also edit and optimize articles for digital publication, implementing SEO strategies to improve visibility.
As a Social Media Manager/Content Creator, I produce, edit, and create content for Instagram and TikTok while managing daily posting and platform performance. I’ve managed KTAL & KMSS Instagram and TikTok with reported 100% reach increases, supported by consistent daily execution.
My reporting foundation includes digital, multimedia, and environmental journalism—covering breaking news, researching through interviews and events, and producing publish-ready stories. I bring strong editorial judgment, community-focused storytelling, and hands-on production skills including shooting, color correcting, and video editing.
Experience
Work history, roles, and key accomplishments
Executive Digital Content Producer
KTAL NBC 6 News
Apr 2025 - Jul 2025 (3 months)
• Guided and mentored five junior digital content producers, enhancing team skills and collaboration.
• Developed crossover content for KTAL News Now, including VOSOTs and packages for various platforms.
• Edited and optimized articles for digital publication, implementing effective SEO strategies for better visibility.
Social Media Manager/Content Creator
KTAL NBC 6 News
Mar 2024 - Jul 2025 (1 year 4 months)
- Produce, edit, create content for Instagram & TikTok
- Manage KTAL & KMSS Instagram (daily posts, increased reach by 100%)
- Manage TikTok (daily posts, increased reach by 100%)
Digital Content Producer/Journalist
KTAL NBC 6 News
Jun 2023 - Jun 2025 (2 years)
- Reports news stories for digital [incl. breaking news, GA and enterprise stories]
- Create crossover content for broadcast (VOSOT & Packages)
- Research about various topics / events through research, interviews, experience, or attendance at political, news, artistic, social, or other functions
- Find and interview sources
- Shoot, color correct, edit (VOSOT & Packages)
- Edit & publish other
Multimedia Journalist
KTAL NBC 6 News
May 2023 - Jun 2023 (1 month)
Multimedia Journalist at KTAL NBC 6 News in Shreveport, Louisiana.
Environmental Journalist
4ZZZ
Dec 2020 - Feb 2021 (2 months)
Produce/write/present stories for EcoRadio with a focus on the latest environmental social justice movements big and small, positive change-makers, and positive solutions.
News Coordinator
4ZZZ
Dec 2020 - Feb 2021 (2 months)
Training/managing interns to produce bulletins (Zedlines)
Reporter
4ZZZ
Aug 2020 - Dec 2020 (4 months)
My first entirely remote internship. During this internship we independently produced, edited, wrote, and reported on breaking news 'zedlines' and had the chance to pitch, interview, write, edit and produce long-form investigative / feature stories.
"Tarragindi Community Garden Fight for a better tomorrow" focuses on a community garden offering healing during a pandemic.
"Green Buildings: should
Waitress
Kith n Chow
Nov 2017 - Jan 2020 (2 years 2 months)
In my opinion it is the best breakfast food in the south.
Journalist
Griffith University
Nov 2018 - Jan 2019 (2 months)
Pacific iCLIM Project is the first project to choose two Griffith University and two University of South Pacific students to cover the 2018 UNFCCC.
Partnership with Griffith University Climate Change Response Program and the Pacific Regional Environment Programme (SPREP)
Aims to enable better climate change resilience and adaptation planning in the Pacific by improving the discoverability, stor
Participated as a New Colombo Plan scholar/journalist on a climate change communication mobility tour in Vanuatu and collaborated on a multi-media feature highlighting traditional knowledge and its role in combating climate change.
New Colombo Plan Scholar / Journalist
Griffith University
Sep 2018 - Nov 2018 (2 months)
15 Griffith University students and three academics (Dr Kerrie Foxwell-Norton, Dr Samid Suliman and Dr Kasun Ubayasiri) and award-winning journalist, SBS Pacific correspondent Stefan Armbruster traveled to Vanuatu for the first 'Climate Change Communication Mobility Tour' funded by New Colombo Plan. Our mission was to disrupt the current conversation on climate change and Australian's perception o
Medical Receptionist
Brisbane Regeneration
Oct 2015 - Mar 2016 (5 months)
Brisbane Regeneration is the leading provider of stromal cell therapy treatment for osteoarthritis.
My responsibilities consist of: answer calls and email enquires, welcoming patients, form filling, scheduling appointments, providing quotes, invoicing and processing payments, office maintenance, carrying out admin, marketing tasks requested, ordering of stationary and office supplies.
Education
Degrees, certifications, and relevant coursework
Griffith University
Bachelor’s Degree, Creative Writing / Journalism
2016 - 2019
Bachelor of Arts, majoring in creative writing and journalism.
Griffith University
Bachelor of Arts, Creative Writing / Journalism
2016 - 2019
Bachelor of Arts with a major in creative writing and journalism from 2016 to 2019.
Queensland University of Technology
Bachelor's Degree, Human Resources Management and Advertisment
2014 - 2015
Withdrew to study creative writing and journalism.
TAFE Queensland
Diploma of Marketing, Marketing
2013 - 2013
• Analyse and present research information
• Analyse consumer behaviour for specific markets
• Conduct market research
• Conduct e-marketing communications
• Make a presentation
• Market goods and services internationally
• Profile the market
• Promote products and services
• Review and maintain a website
• Undertake marketing activities
Brisbane State High School
Graduate
2008 - 2012
Senior Year
Studied: English, Mathematics A, Performing Arts, Biology, Business Organisation Management, Business Communication Technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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