McKenzy Parsons
@mckenzyparsons
Digital content producer blending journalism, video creation, email marketing, and analytics to grow social audiences.
United StatesWhat I'm looking for
I’m a digital content producer with 5+ years of experience in journalism and social media content. I’ve built content programs that stay true to journalism core values while strengthening the brand I represent.
As a Digital Editor with Hearst Television (2023-Present), I help expand KETV’s social media accounts—creating YouTube playlists, producing platform-crossing graphics, and editing vertical videos for TikTok and Facebook Reels. I also help track analytics across social media, the website, and the app.
I tell stories using multiple mediums, collaborating with reporters and photographers while maintaining strong writing and communication. I’m also currently expanding my capabilities through a Digital Marketing certificate, earning certifications in Google Analytics, Google Ads Search, and HubSpot Email Marketing, alongside building skills in Adobe Creative Suite (Premiere Pro, Audition, and Photoshop).
Experience
Work history, roles, and key accomplishments
Digital Editor
Hearst Television
Jan 2023 - Present (3 years 5 months)
Helped expand KETV’s social media accounts by creating YouTube playlists, designing multi-platform graphics, and editing vertical videos for TikTok and Facebook Reels. Tracked analytics for social media and digital properties and collaborated with reporters and photographers to tell stories across formats.
Digital Content Producer
Sinclair Broadcast
Jan 2014 - Jan 2019 (5 years)
Led development of KPTM’s social media, including creating a TikTok account and growing audiences using analytics and social media algorithms. Maintained the Sinclair brand with strong writing and multimedia storytelling while collaborating with reporters and photographers.
Education
Degrees, certifications, and relevant coursework
University of Nebraska–Lincoln
Certificate in Digital Marketing, Digital Marketing
2025 -
Completed a certificate in Digital Marketing at the University of Nebraska–Lincoln.
University of Nebraska Omaha
Bachelor’s in Journalism and Media Communications, Journalism and Media Communications
2014 - 2019
Activities and societies: Minor in Communication Studies.
Earned a bachelor’s in Journalism and Media Communications at the University of Nebraska Omaha. Completed a minor in Communication Studies.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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