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Isabela Oliveira

@isabelaoliveira2

Product Manager at Banco Itau shaping digital payments across three countries and launching a product that grew high-value customers 10%.

Brazil

Message

At Banco Itau, I define the vision, objectives, and roadmap for digital payment products in Brazil, Uruguay, and Mexico. I prioritize requests across client units and turn business needs into requirements for technical teams.

At Banco Itau Uruguay, I led discovery for a new product, developed its value proposition and operating model, and recommended dropping a high-volume segment that wouldn’t cover acquisition costs. The phased launch contributed to 10% more high-value customers and 30% more net profit.

At Banco Itau Brasil, I used SQL and BI for A/B tests and cohort analyses, turning findings into product decisions. I improved operational efficiency by 43% and reduced lead time by 30% using Kanban and Lean Six Sigma.

At Neon, I delivered Pix from scratch under a fixed regulatory deadline and worked across boleto and bill payments, chargebacks, disputes, and fraud prevention. I also selected and homologated payment partners through APIs, helping reduce card cancellations by about 30% and increase product penetration by 10%.

Experience

Work history, roles, and key accomplishments

Current

Product Manager Senior / Consultora Interna

Current

Banco Itau

Mar 2025 - Present (1 year 8 months)

Defines vision, objectives, and roadmap for payment products in Brazil, Uruguay, and Mexico, prioritizing by value, risk, effort, and dependencies. Engages with business areas to transform needs into requirements and uses SQL and generative AI to document rules and analyze impact.

Product Management Roadmapping SQL AWSAthena Generative AI Claude Claude Code MCP Stakeholder Management Backlog Prioritization

Product Manager / PMO

Banco Itau Uruguai

Apr 2024 - Mar 2025 (11 months)

Conducted discovery with clients and relationship managers, defined hypotheses and metrics, and built value proposition, pricing, and operational model. Recommended discarding the highest-volume segment due to CAC and launched in phases with go/no-go criteria, achieving +10% high-value new clients and +30% net profit.

Product Management Discovery Hypothesis Testing Pricing Go To Market Data Analysis Spanish

Product Manager / Business Analyst

Banco Itau Brasil

Nov 2022 - Mar 2024 (1 year 4 months)

Led and developed an analytical team, created dashboards for team, product, and business KPIs, and ran A/B tests and cohort analyses in SQL and BI. Improved operational efficiency with Kanban and Lean Six Sigma, achieving +43% efficiency and -30% lead time, and defined accounting routes in Dynesis.

Product Management Data Analysis SQL BIツール A B Testing Kanban Lean Six Sigma Dashboarding Dynesis

Product Owner

Neon

Sep 2021 - Oct 2022 (1 year 1 month)

Responsible for boleto and bill payments, including issuance, cutoff, batch settlement, reconciliation, and customer communication, and delivered Pix from 0 to 1 with a fixed regulatory deadline. Managed chargeback, disputes, and fraud prevention end-to-end, and selected, negotiated, and homologated acquirers, PSPs, and processors via APIs.

Product Ownership Boletos Pix Payments Chargebacks Fraud Prevention APIs REST JSON OAuth Webhooks Negotiation

Project Owner / Business Analyst

Neon

Oct 2019 - Aug 2021 (1 year 10 months)

Wrote requirements, business rules, and acceptance criteria with engineering, and performed SQL analysis on large volumes to size problems and prioritize. Coordinated technical teams and suppliers.

Business Analysis Requirements SQL Data Analysis Coordination Supplier Management