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Irene San Segundo

@irenesansegundo

Storytelling and Content Manager at Marriott International, shaping employee stories and editorial strategy behind its Top 5 workplace ranking.

United States
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At Marriott International, I lead editorial planning and content execution for employee brand and enterprise communications. I developed content strategy for Marriott’s Great Places to Work award submissions, contributing to its rise from #18 to the Top 5 World’s Best Places to Work rankings.

At New Beauty en Espanol, I create social content and write and edit beauty articles and interviews, collaborating with Latinx influencers, brands, and creators. Across media and brand roles, I’ve written and edited content in English and Spanish, including editorial work for Popsugar Latina, People en Espanol, and Marie Claire.

Experience

Work history, roles, and key accomplishments

NE
Current

Social Media Director and Senior Editor

New Beauty en Espanol

Dec 2024 - Present (1 year 10 months)

Create original content for New Beauty En Espanol's social media channels. Collaborate with Latinx influencers, brands, and content creators, and write and edit beauty articles and interviews.

Marriott International logoMI
Current

Storytelling and Content Manager

May 2023 - Present (3 years 5 months)

Lead end-to-end editorial planning and content execution for Marriott's employee brand and enterprise communications initiatives. Partner cross-functionally with HR, Communications, Talent Acquisition, Legal, and senior leadership to manage high-volume content projects.

PL

Lead Editor

Popsugar Latina

Sep 2020 - Oct 2021 (1 year 1 month)

Enhanced all facets of the Popsugar Latina channel, ensuring alignment with audience preferences. Led and mentored a team of freelancers, assigning projects, providing guidance, editing, and ensuring timely delivery of exceptional content.

MG

Senior Fashion and Beauty Editor

Meredith Group

May 2017 - Sep 2020 (3 years 4 months)

Produced original, engaging, and informative beauty, lifestyle, and fashion articles that connected with the Hispanic audience in the US. Demonstrated strong skills through editing and proofreading content to maintain high-quality standards.

GM

Beauty Correspondent

Glamour Mexico

Jul 2012 - Jul 2017 (5 years)

Beauty Correspondent for Glamour Mexico in New York.

EI

Culture and Entertainment Editor

El Diario (Impremedia)

Sep 2015 - May 2017 (1 year 8 months)

Served as Culture and Entertainment Editor for El Diario, part of Impremedia, in Brooklyn, NY.

PR

Beauty Writer

Prisa

Jun 2013 - May 2017 (3 years 11 months)

Freelance Beauty Writer for Shopping & Style at Prisa in New York.

FA

Beauty Supervisor

Fashionisima.es

Jan 2013 - Jan 2016 (3 years)

Beauty Supervisor for Fashionisima.es in New York.

MC

Beauty Editor

Marie Claire

Sep 2009 - Oct 2013 (4 years 1 month)

Beauty Editor for Marie Claire in Madrid.

Education

Degrees, certifications, and relevant coursework

The City College of New York logoTY

The City College of New York

MFA, Creative Writing

MFA in Creative Writing from The City College of New York.

Universidad Rey Juan Carlos logoUC

Universidad Rey Juan Carlos

BA, Communications and Media

BA in Communications and Media from Universidad Rey Juan Carlos.

Tech stack

Software and tools used professionally

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