At BizNews, I scaled organic reach to 62M+ impressions and grew social into 60% of website traffic, converting 160+ first-time premium subscribers. I overhauled the newsletter strategy, doubling open rates to 50.7% for 26K daily readers.
At Discovery Bank, I used consumer engagement, spending, and repayment data to inform product decisions, and was part of the core team that launched the Revolving Credit Facility, Home Loan, and Personal Loan products. At Discovery Health, I built 100+ XGBoost models on claims records to flag wasteful spend and operationalized a “Virtual Twin” machine learning pipeline.

