At FIL Industries Ltd., I lead content strategy and brand storytelling across hospitality, agriculture, and artisanal products. I manage PR, internal communications, and digital messaging, and create SEO-optimised content for blogs, newsletters, scripts, and product literature.
I oversee influencer collaborations and multi-platform campaigns for brand subsidiaries, working with in-house teams and external agencies on multimedia, social, and print campaigns. I also support executive communication through curated messaging frameworks.
In consulting and freelance engagements, I developed digital content strategy for an emerging F&B brand and created storytelling frameworks for a boutique café. My work has also included investor decks and real estate marketing content, automotive website copy, and guest communications for a heritage hospitality property.
