Ana Novo

Managed e-commerce platform back office, campaigns, and local initiatives. Analyzed KPIs and adapted corporate initiatives to the local market.

Managed e-commerce platform back office, products, campaigns, and marketplace presence. Collaborated with IT on testing new dynamics.

Handled visual merchandising, online merchandising, and copywriting for website, blog, SEO, and newsletters.

Managed copywriting, digital marketing, visual merchandising, and client communication for the online store.

Owned social media strategy, copywriting, digital marketing, product buying, and visual merchandising for Shopify store.

Worked as a freelance journalist from 2013 to 2019.

Researched brands and their image, created shop the look and size & fit guides, and ensured matching price points and brand pairings.

Wrote news, interviews, and articles for publication. Recorded and edited pieces for the website and edited publicity pieces.

Volunteered at the Food Bank from 2007 to 2015.

Completed a placement at Grande Porto in 2013.

Activities and societies: Fashion Society

Pursued a Master's Degree in Multimedia Journalism from 2015 to 2017, and was part of the Fashion Society.

Activities and societies: Photography Club

Earned a Bachelor's Degree in Science and Communication in 2013, and was part of the Photography Club.

Completed a course in Gestão de Negócios Internacionais de Moda.

Completed courses in Fashion Styling and Fashion Journalism.

Completed courses in Street Style Photography and Introduction to Photography.