Open to opportunities

Inês Mestre

@insmestre

Message

I coordinate brand, creative, and growth campaigns across markets for digital and hospitality businesses.

Portugal

Message

What I'm looking for

I'm focused on marketing project management, brand operations, and creative operations roles where I can align cross-functional teams and turn brand strategy into consistent multi-market execution.

I'm currently CMO at Modelia, coordinating brand leadership with design, community, CRM, PR, paid media, influencer, and social teams for an AI-powered fashion platform. I turn positioning into actionable briefs, quarterly roadmaps, and end-to-end campaigns.

I've led multi-market digital marketing at The Ritz-Carlton, full-funnel Portuguese-market activity at Freshly Cosmetics, and integrated digital campaigns for hospitality brands. My work connects creative, content, media, CRM, agencies, and analytics into consistent execution across channels.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Modelia

Dec 2025 - Present (10 months)

Act as the coordination hub between brand leadership and cross-functional teams for an AI-powered fashion platform, owning end-to-end campaign coordination and quarterly marketing roadmaps.

Marketing Brand Strategy Campaign Management Cross functional Coordination AI Powered Marketing Creative Operations PR Social Media CRM Email Marketing Influencer Marketing Affiliate Marketing Content Events

Digital Marketing Manager

Miramar Restaurant & Suites

Oct 2024 - Jan 2025 (3 months)

Served as the single point of coordination across digital channels, aligning website, paid media, email, social, and PR activity around one seasonal strategy for international and local guests.

Digital Marketing Paid Media Email Marketing Social Media Management PR Website Content Mailchimp Instagram Facebook

Digital Marketing Manager

The Ritz-Carlton Hotel Company

Apr 2022 - Jan 2024 (1 year 9 months)

Coordinated digital strategy execution across three regions, aligning local teams and messaging with global brand standards, and directed multi-channel campaign execution with a ~€6K/month paid media budget.

Digital Strategy Paid Media Meta Ads Google Ads Email Marketing Mailchimp Brevo SEO WordPress Booking.Com Analytics Reporting

Marketing Strategist

Freshly Cosmetics

Mar 2021 - Apr 2022 (1 year 1 month)

Owned full-funnel marketing coordination for the Portuguese market, managing a ~€50K/month budget across paid, content, and affiliate channels to align acquisition and retention activity.

Full Funnel Marketing Budget Management Paid Media Content Marketing Affiliate Marketing Influencer Marketing Awin PR Email Marketing Social Media Magento

Events Operations Coordinator

Supper Stars

Aug 2020 - Jan 2021 (5 months)

Coordinated marketing and logistics end-to-end for bespoke gastronomic experiences, managing timelines across B2C and corporate client segments.

Event Coordination Marketing Logistics Website Content Magento Newsletters Social Media

Public Relations & Reservations Manager

Ticketsbar by Albert Adrià

Aug 2018 - Aug 2020 (2 years)

Coordinated high-volume reservations and guest-experience logistics for a Michelin-starred venue, managing competing priorities under pressure, and led PR efforts and special event coordination.

Reservations Management Guest Experience PR Event Coordination Media Relations

Digital Consultant — Brand & Communications

NTT DATA Portugal

Jan 2017 - Jan 2018 (1 year)

Coordinated internal communication campaigns and employee engagement initiatives, working across departments to align messaging on social and internal platforms.

Internal Communications Employee Engagement Social Media