At Wearzane, I own end-to-end content and social media strategy, strengthening brand positioning and audience engagement across platforms. I also structure influencer PR collaborations and long-term creator partnerships aligned with brand strategy.
As a PR & Influencer Marketing Consultant, I led campaigns for Ideas and J. I managed a PKR 4M budget across seven product categories with 24 influencers; a Ramadan and Eid campaign with 11 creators generated 2.8M+ views and 83.5K engagements.
At Walee Pakistan, I delivered international influencer marketing campaigns, including tourism activations with the Saudi Tourism Authority. I coordinated cross-border campaigns involving Pakistani and Indian influencers and managed a portfolio of 15+ influencers.
At Wear Manto, I supported fashion campaigns and created copy and creatives for paid ads, email, and social media. I also worked on influencer outreach, PR seeding, and Shopify optimization.
