Ines Capelo
@inescapelo
Marketing & Communications Manager with 10+ years driving strategy, content, and partnerships across dynamic brands.
What I'm looking for
I’m a Marketing and Communications professional with 10+ years of experience spanning hospitality, culture, creative agencies, and large-scale events. I lead internal and external communications with a strong focus on clarity, engagement, and brand consistency—especially in fast-moving, high-pressure environments.
I build and execute end-to-end communications strategies, partnering closely with leadership and operations to secure alignment and buy-in. I handle content creation and editorial planning, run culture initiatives, and translate performance data into ongoing improvements to messaging and engagement.
Across campaigns and platforms, I manage stakeholders, suppliers, and external partners while coordinating multi-channel delivery for digital, video, live events, and branded content. From concept to execution, I ensure quality, timelines, and budget control—bringing structure, momentum, and measurable results to every initiative.
Experience
Work history, roles, and key accomplishments
Marketing & Communications Manager
Annassurra, SA
Jan 2024 - Jan 2026 (2 years)
Led end-to-end internal and external communications strategy and execution for a multi-outlet hospitality group (hotel, restaurant, bar and yacht). Partnered with leadership and operations to align messaging, ensure event consistency, and maintain engagement across channels.
Digital Content Strategist
Serralves Foundation
May 2021 - Dec 2021 (7 months)
Delivered integrated communication and content projects from concept to execution, coordinating internal teams and suppliers across digital and event formats. Produced and maintained branded content with tools including WordPress and Adobe Creative Suite.
Account Manager
SA 365
May 2021 - Dec 2021 (7 months)
Managed integrated communications and content projects from concept to execution, coordinating internal teams, clients, and suppliers across digital, video, and live events. Oversaw multiple concurrent projects to ensure quality, timelines, and budget control.
Press Officer & Partnerships
Pic-Nic Produções, SA
May 2014 - Feb 2020 (5 years 9 months)
Led communications, marketing, and partnerships for large-scale events with 50,000+ attendees in fast-paced environments. Managed newsletters, email campaigns, and CRM-driven communications while building sponsor and partner relationships across media and international stakeholders.
Education
Degrees, certifications, and relevant coursework
Universidade Católica Portuguesa
Master's Degree in Marketing, Marketing
2012 - 2014
Completed a Master’s degree in Marketing at Universidade Católica Portuguesa from 2012 to 2014.
Universidade do Porto
Bachelor's Degree in Communication Sciences, Communication Sciences
2009 - 2012
Completed a Bachelor’s degree in Communication Sciences at Universidade do Porto from 2009 to 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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