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Ines Capelo

@inescapelo

Marketing & Communications Manager with 10+ years driving strategy, content, and partnerships across dynamic brands.

Portugal
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What I'm looking for

I’m looking for a communications role where I can own strategy and execution across channels, partner with leadership and operations, and use performance insights to strengthen engagement, brand consistency, and delivery in a collaborative, fast-paced team.

I’m a Marketing and Communications professional with 10+ years of experience spanning hospitality, culture, creative agencies, and large-scale events. I lead internal and external communications with a strong focus on clarity, engagement, and brand consistency—especially in fast-moving, high-pressure environments.

I build and execute end-to-end communications strategies, partnering closely with leadership and operations to secure alignment and buy-in. I handle content creation and editorial planning, run culture initiatives, and translate performance data into ongoing improvements to messaging and engagement.

Across campaigns and platforms, I manage stakeholders, suppliers, and external partners while coordinating multi-channel delivery for digital, video, live events, and branded content. From concept to execution, I ensure quality, timelines, and budget control—bringing structure, momentum, and measurable results to every initiative.

Experience

Work history, roles, and key accomplishments

SA

Account Manager

SA 365

May 2021 - Dec 2021 (7 months)

Managed integrated communications and content projects from concept to execution, coordinating internal teams, clients, and suppliers across digital, video, and live events. Oversaw multiple concurrent projects to ensure quality, timelines, and budget control.

PS

Press Officer & Partnerships

Pic-Nic Produções, SA

May 2014 - Feb 2020 (5 years 9 months)

Led communications, marketing, and partnerships for large-scale events with 50,000+ attendees in fast-paced environments. Managed newsletters, email campaigns, and CRM-driven communications while building sponsor and partner relationships across media and international stakeholders.

Education

Degrees, certifications, and relevant coursework

Universidade Católica Portuguesa logoUP

Universidade Católica Portuguesa

Master's Degree in Marketing, Marketing

2012 - 2014

Completed a Master’s degree in Marketing at Universidade Católica Portuguesa from 2012 to 2014.

Universidade do Porto logoUP

Universidade do Porto

Bachelor's Degree in Communication Sciences, Communication Sciences

2009 - 2012

Completed a Bachelor’s degree in Communication Sciences at Universidade do Porto from 2009 to 2012.

Tech stack

Software and tools used professionally

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