Mafalda Ferreira

Developed and implemented strategic communication for a Change Management Project. Managed internal communication channels including a Sharepoint microsite, Teams, and Yammer content.

Directed brand management, online event production, and content marketing strategy and execution. Managed CRM strategy, sales funnel, and coordinated sales team training.

Orchestrated strategic communication for an Innovation & Intrapreneurship Project, including naming and branding. Developed and managed content for Sharepoint, newsletters, Teams, and Yammer, alongside digital campaigns.

Managed institutional and external communication, press relations, and crisis communication. Led brand management, marketing communication, and media planning and buying.

Oversaw press relations, institutional and external communication, and brand management. Coordinated editorial and marketing content, and managed annual conferences.

Graduated from the University of Porto with a Bachelor's degree by the Faculty of Arts and Humanities. Studied Journalism & Communication Sciences.

Completed an Executive Master's degree in Corporate Communication at Porto Business School, University of Porto. Focused on advanced strategies in corporate communication.

Completed a program in Project Management at Porto Business School, University of Porto. Gained skills in managing projects effectively.

Completed a program in Digital Marketing & Social Media at Porto Business School, University of Porto. Focused on digital marketing strategies and social media engagement.

Completed a program in Positive Leadership for Managers at Instituto de Empresa. Focused on developing positive leadership skills.

Completed a Future Leaders program at Porto Business School. Focused on developing leadership capabilities for future roles.

Completed a Social Innovation Project Management program at IEFP. Focused on managing projects with a social innovation focus.