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Mafalda Ferreira

@mafaldaferreira

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Communication Specialist with 18 years of experience in higher education.

Portugal

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What I'm looking for

I seek a dynamic role in a collaborative environment that values innovation and strategic communication.

I am a seasoned Communication Specialist with over 18 years of experience in the higher education sector, focusing on business and design. My expertise spans corporate communications, media relations, content marketing, and project management. I have successfully led transformation projects and developed strategic communication initiatives that enhance engagement and drive results.

Throughout my career, I have been instrumental in producing editorial content and managing events that resonate with diverse audiences. Notable achievements include the editorial projects 'Visioneurship' handbook and 'Visioneurship 2035: Trends & Scenarios for Innovation Ecosystems.' My academic background includes a Bachelor's degree from the University of Porto and an Executive Master from Porto Business School, equipping me with the knowledge and skills to excel in my field.

Experience

Work history, roles, and key accomplishments

Strategic Communication Consultant

CMS PORTUGAL

Jan 2023 - Present (2 years 6 months)

Developed and implemented strategic communication for a Change Management Project. Managed internal communication channels including a Sharepoint microsite, Teams, and Yammer content.

Strategic Communications Change Management Internal Communications SharePoint)Microsoft Teams Yammer

Strategic Communication Consultant

Novartis Pharma

Jan 2022 - Present (3 years 6 months)

Orchestrated strategic communication for an Innovation & Intrapreneurship Project, including naming and branding. Developed and managed content for Sharepoint, newsletters, Teams, and Yammer, alongside digital campaigns.

Strategic Communications Innovation Branding Content Management CRM

Marketing & Engagement Director

London School of Design and Marketing

Jan 2022 - Present (3 years 6 months)

Directed brand management, online event production, and content marketing strategy and execution. Managed CRM strategy, sales funnel, and coordinated sales team training.

Brand Management Event Production Content Marketing Digital Marketing Sales Management

Communication & Engagement Director

Porto Business School

Jan 2020 - Present (5 years 6 months)

Managed institutional and external communication, press relations, and crisis communication. Led brand management, marketing communication, and media planning and buying.

Crisis Communications Brand Management Brand Communications Event Management

Communication Director

Porto Business School

Jan 2008 - Present (17 years 6 months)

Oversaw press relations, institutional and external communication, and brand management. Coordinated editorial and marketing content, and managed annual conferences.

Brand Management Marketing Management Event Management

Education

Degrees, certifications, and relevant coursework

University of Porto

Bachelor, Journalism & Communication Sciences

Graduated from the University of Porto with a Bachelor's degree by the Faculty of Arts and Humanities. Studied Journalism & Communication Sciences.

Porto Business School, University of Porto

Executive Master, Corporate Communication

Completed an Executive Master's degree in Corporate Communication at Porto Business School, University of Porto. Focused on advanced strategies in corporate communication.

Porto Business School, University of Porto

Certificate, Project Management

Completed a program in Project Management at Porto Business School, University of Porto. Gained skills in managing projects effectively.

Porto Business School, University of Porto

Certificate, Digital Marketing & Social Media

Completed a program in Digital Marketing & Social Media at Porto Business School, University of Porto. Focused on digital marketing strategies and social media engagement.