Indah Sari

Managed multiple campaigns across different markets including Himalaya Indonesia, Durex, Dettol Thailand, and Vanish Thailand. Led a team of approximately 12 members, overseeing 500+ KOLs and 5,000+ video deliverables.

Led KOL strategy for 15+ product launches, managing a team and 100+ creators monthly. Generated 150M+ organic monthly views across TikTok, Instagram, and YouTube with zero paid boosting.

Managed KOL & affiliate marketing campaigns aligned with business objectives. Built and managed a network of 300+ TikTok KOLs & affiliates monthly, generating 100M+ cumulative views and driving IDR 2.3B revenue at 10% cost efficiency.

Led social media strategy, driving 30% engagement growth and strengthening brand presence. Executed end-to-end product launches and managed influencer campaigns, increasing audience interaction by 20% and brand visibility by 30%.

Grew Instagram following by 32% in 4 months (38K to 50K) through data-driven content strategies and targeted influencer collaborations. Increased social media engagement by 40% and drove 50% online sales growth within 4 months.

Led daily social media content execution and monitoring, ensuring consistent brand messaging across platforms. Spearheaded product launch KOL campaigns with mega and macro influencers, driving high-reach awareness and engagement.

Completed Digital Marketing Career Camp from Harisenin in 2022.

Completed Digital Marketing certification from HubSpot Academy in 2022.

Completed Fundamentals of Digital Marketing from Google Digital Garage in 2022.

Completed Digital Marketing Mini-Course from RevoU in 2022.

Completed Search Engine Optimization (SEO) training from Digital Talent Scholarship (KOMINFO) in 2022.

Completed Google Ads Essential Training from LinkedIn Learning in 2022.

Completed Keyword Research certification from SEMrush Academy in 2022.

Completed Search Engine Optimization (SEO) certification from HubSpot Academy in 2022.

Completed Social Media Marketing certification from HubSpot Academy in 2022.

Completed Social Media Marketing: Strategy and Optimization from LinkedIn Learning in 2022.

Grade: 3.77/4.00

Bachelor of Pharmacy degree from the University of Jambi, completed in 2021 with a GPA of 3.77/4.00.