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Ina MalmströmIM
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Ina Malmström

@inamalmstrm

Swedish localization specialist for Sinful, Iyuno and Deluxe, adapting brand copy and streaming dialogue for Swedish audiences.

Sweden
Message

At Your Content, I write, transcreate, localize and edit Swedish content for international clients across marketing, e-commerce, technology and digital products. I adapt global messaging and tone of voice into natural Swedish while preserving creative intent and local relevance.

At Contentor AB, I create, translate and localize Swedish copy for international clients across multiple industries, adapting source material for tone, readability and brand voice.

For Sinful ApS, I localize marketing materials, product descriptions and e-commerce copy for the Swedish market. I also work as a Swedish Subtitler for Iyuno and Deluxe, adapting international TV and streaming content into natural Swedish.

At LinQ Media Group, I translate, edit and perform linguistic quality control for international television and streaming content. Across these projects, I provide editing, proofreading and linguistic QA with attention to terminology, consistency and client guidelines.

Experience

Work history, roles, and key accomplishments

DE
Current

Swedish Subtitler

Deluxe

Jan 2025 - Present (1 year 10 months)

Provide Swedish localization for international TV and streaming content, ensuring natural language, tone and technical compliance.

LG
Current

Swedish Subtitler & Linguistic QA Specialist

LinQ Media Group

Jan 2025 - Present (1 year 10 months)

Translate, edit and perform linguistic quality control for international television and streaming content. Refine Swedish copy for accuracy, naturalness, consistency and compliance with client-specific guidelines.

IY
Current

Swedish Subtitler

Iyuno

Jan 2022 - Present (4 years 10 months)

Localize international TV and streaming content into natural, concise Swedish across a wide range of genres. Adapt dialogue while preserving tone, characterization and cultural context under strict linguistic and technical requirements.

SA
Current

Translator & E-commerce Copy Specialist

Sinful ApS

Jan 2021 - Present (5 years 10 months)

Localize and adapt marketing materials, product descriptions and e-commerce copy for the Swedish market. Ensure persuasive, natural Swedish aligned with brand tone and commercial intent.

YC
Current

Freelance Copywriter, Transcreator & Localization Specialist

Your Content

Jan 2017 - Present (9 years 10 months)

Write, transcreate, localize and edit Swedish content for international clients across marketing, e-commerce, technology, UX/UI and digital products. Adapt global messaging and tone of voice into natural, persuasive Swedish while preserving creative intent and local market relevance.

CA
Current

Copywriter & Translator

Contentor AB

Jan 2017 - Present (9 years 10 months)

Create, translate and localize Swedish copy for international clients across multiple industries. Adapt source material into clear, culturally relevant Swedish with a strong focus on tone, readability and brand voice.

Education

Degrees, certifications, and relevant coursework

NA

Nackademin

Course, UX Writing

2023 - 2023

Completed a course in UX Writing at Nackademin in 2023.

Linnaeus University logoLU

Linnaeus University

Course, Web Technology

2017 - 2017

Completed courses in Web Technology and Web Publishing at Linnaeus University in 2017.

Södertörn University logoSU

Södertörn University

Course, Writing for Interactive Media

2017 - 2017

Completed a course in Writing for Interactive Media at Södertörn University in 2017.

DI

Distansskolan

Course, Web Editor

2017 - 2017

Completed a course in Web Editor at Distansskolan in 2017.

FH

Frans Schartau Handelsinstitut

Diploma in Travel Consultancy (TRAC), Travel Consultancy

2012 - 2014

Completed a Diploma in Travel Consultancy (TRAC) from Frans Schartau Handelsinstitut from 2012 to 2014.

VG

Vimmerby Gymnasium

High School Diploma, Social Sciences

2007 - 2010

Completed Social Sciences with Media Specialization from Vimmerby Gymnasium from 2007 to 2010.

Tech stack

Software and tools used professionally

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