Open to opportunities

Ina Abdulqadr-Otaru

@inaabdulqadr-otaru

Content strategist for finance and regulated industries, turning complex policy into trusted, high-performing messaging.

Nigeria

Message

What I'm looking for

I’m looking to lead content strategy for regulated, impact-driven institutions—translating complex financial, institutional, and policy information into clear, accurate, high-trust messaging with strong governance and measurable audience growth.

I’m a content strategist specialising in finance and regulated industries, with over a decade of experience across development finance, financial market infrastructure, healthcare, and advertising. I help organisations turn complex financial, institutional, and policy information into content people understand and act on.

In my current role as Content & Digital Strategy Lead at Bank of Industry, I operate in an audit-governed environment with executive and board-level stakeholders. I designed a crisis communications framework in response to an audit finding—mapping 16 reputational-risk scenarios—and built clear escalation paths, messaging, and response timelines.

I’ve also strengthened institutional governance by developing social media policy and content governance standards, improving consistency across approvals and communications. I lead channel strategy and growth, sustaining 300,000+ monthly views, 8,000+ monthly engagements, and a combined audience of 230,000+, while running paid campaigns that reach tens of thousands per cycle with click-through rates above benchmark.

Previously, I built SEO-driven content for 20+ companies across regulated, complex sectors and helped establish a hospital’s first structured social and content presence. I’ve led cross-functional teams, run engagement programmes grounded in audience insight, and crafted brand voice and advert copy as a copywriter—always focused on clarity, trust, and performance.

Experience

Work history, roles, and key accomplishments

Current

Content Strategy Lead

Current

Bank of Industry

Jan 2021 - Present (5 years 5 months)

Led content strategy for Nigeria’s development finance institution, translating complex financial and regulatory information for executive and board stakeholders. Built a crisis communications framework and content governance standards and drove multi-channel growth to 300,000+ monthly views, 8,000+ monthly engagements, and a 230,000+ total audience.

Content Strategy Crisis Communications Stakeholder Management Audience Growth Copywriting Performance Analytics

Content & Social Presence Lead

Queens Specialist Hospital

Jan 2019 - Jan 2021 (2 years)

Established the hospital’s first structured social and content presence, building a high-trust healthcare audience from launch. Ran paid Facebook campaigns to increase class sign-ups and led a cross-functional team of six to improve patient-centered messaging and conversion.

Content Marketing Social Media Content Lead Conversion Audience Building Team Leadership Editorial Planning

Lead Copywriter / Content Strategist

Novus Integrated Plc

Jan 2014 - Jan 2021 (7 years)

Produced SEO website copy for 20+ regulated-sector companies, including finance, healthcare, and ICT. Developed company profiles, mission and vision statements, product descriptions, and value propositions to strengthen institutional and brand positioning.

SEO Copywriting Content Strategy Institutional Positioning Brand Messaging Content Research Conversion Copywriting Editorial Planning Content Optimization

Internal Communications & Engagement Specialist

Central Securities Clearing System

Jan 2014 - Jan 2019 (5 years)

Led internal communications and engagement for Nigeria’s central securities depository, a regulated financial market infrastructure institution. Designed engagement programmes, satisfaction surveys, and reward schemes, and pioneered quarterly knowledge sessions and major organisational events.

Internal Communications Engagement Strategy Audience Research Event Planning Stakeholder Engagement Content Governance

Copywriter

SO&U

Jan 2011 - Jan 2012 (1 year)

Crafted brand voice and advertising copy across media, collaborating with art directors, account managers, and stakeholders. Ensured messaging alignment with brand and campaign requirements.

Advertising Copywriting Brand Voice Creative Briefs Content Writing