Nesrine Kheddaoui

I’m a brand and content strategist with hands-on FMCG experience, and I own end-to-end brand communication, Meta Ads, and budget tracking for Ariaf (bottled water) and Rif (soda). I also run a B2B lead-generation channel for distributor acquisition, translating market insight into clear execution.

With Ariaf, I grew the brand to 229K+ Facebook followers and 21M+ total impressions across 224 campaigns, while keeping an average cost-per-reach of €0.01—about 10× below competitor spend. With Rif, I led Meta-driven creative and strategy, delivering +54% Instagram growth and a +600% reach spike, and building a B2B funnel that generated 168 qualified distributor leads at a €0.05 cost-per-lead.

I direct brand positioning into content, visuals, and campaigns across digital and offline touchpoints, while keeping every consumer interaction aligned with strategy. I also manage creative and production agencies from brief to final execution, and I personally write brand copy—including full Algerian-dialect copywriting for Rif—to protect an authentic, human brand voice.

I plan and track monthly ad-spend budgets across brands, turning performance data into structured reporting (16+ monthly reports) with competitive benchmarking and strategic recommendations. From community management to social media ownership, I’ve built a process that connects consumer engagement, funnel performance, and sales handoff so the work compounds over time.