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ikponmwonba williamsIW
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ikponmwonba williams

@ikponmwonbawilliams

I drive measurable growth through SEO, paid media, content, analytics, and high-converting websites.

Nigeria
Message

What I'm looking for

I'm looking to lead data-driven digital marketing that combines SEO, paid media, content, analytics, and web optimization to grow visibility, leads, conversions, and revenue.

I've led digital marketing and communications at Edo State Skills Development Agency (EDOJOBS), growing brand visibility and engagement by 40% year-over-year through social, email, analytics, and multimedia campaigns. I also improved campaign effectiveness by 25% through Google Analytics 4 reporting and actionable insights.

Across New Hope Cleaning Services, La VOD Hotel, Picndrop Global Services, Universal Group, and freelance client work, I've increased organic traffic by 60%, improved conversion rates by 18%, reduced paid-media acquisition costs by 15–30%, and built 10+ responsive websites. I combine SEO, Google Ads, Meta and TikTok campaigns, content, WordPress, and web development to help B2B and B2C brands grow across Nigeria, Europe, North America, and Australia.

Experience

Work history, roles, and key accomplishments

NS

Senior Digital Marketing & Web Optimization Lead

New Hope Cleaning Services

Oversaw website optimization and maintenance, improving conversion rate by 18% through web analytics. Implemented SEO strategies that increased organic traffic by 60% within 12 months.

LH

Brand & Digital Communications Specialist

La VOD Hotel

Developed and executed social media strategies across multiple platforms, increasing audience engagement by 35% and growing following from 1,200 to 8,500 in 18 months. Managed community interactions, achieving 95% inquiry response rate within 2 hours.

EE

Digital Marketing & Communications Manager

Edo State Skills Development Agency (EDOJOBS)

Executed data-driven social media campaigns across multiple platforms, increasing brand visibility and engagement by 40% year-over-year. Developed end-to-end social media strategy and managed content calendar, improving campaign effectiveness by 25%.

Education

Degrees, certifications, and relevant coursework

WU

Western Delta University

Bachelor of Science, Geology and Petroleum Studies

Bachelor of Science in Geology and Petroleum Studies from Western Delta University, Oghara, Delta State, Nigeria.

GA

GOMYCODE ACADEMY

Professional Certification, Software Development

Professional certification in Software Development from GOMYCODE ACADEMY.

RH

Rene Digital Hub

Professional Certification, Branding and Digital Marketing

Professional certification in Branding and Digital Marketing Skills from Rene Digital Hub.

Udemy logoUD

Udemy

Professional Certification, Instagram Marketing

Completed the Instagram Marketing Success Master Class 2.0 on Udemy.

Udemy logoUD

Udemy

Professional Certification, SEO Tools

Completed the SEO Tools for Keyword Research course on Udemy.

Google logoGO

Google

Professional Certification, Digital Skills

Completed Google Digital Skills Training.

Udemy logoUD

Udemy

Professional Certification, Public Relations and Branding

Completed the Public Relations and Branding course on Udemy.

Udemy logoUD

Udemy

Professional Certification, Web Development

Completed the Ultimate Web Developer Course on Udemy.

Udemy logoUD

Udemy

Professional Certification, Google Ads

Completed the Google Ads / AdWords Consultation course on Udemy.

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