ikponmwonba williams
@ikponmwonbawilliams
I drive measurable growth through SEO, paid media, content, analytics, and high-converting websites.
What I'm looking for
I've led digital marketing and communications at Edo State Skills Development Agency (EDOJOBS), growing brand visibility and engagement by 40% year-over-year through social, email, analytics, and multimedia campaigns. I also improved campaign effectiveness by 25% through Google Analytics 4 reporting and actionable insights.
Across New Hope Cleaning Services, La VOD Hotel, Picndrop Global Services, Universal Group, and freelance client work, I've increased organic traffic by 60%, improved conversion rates by 18%, reduced paid-media acquisition costs by 15–30%, and built 10+ responsive websites. I combine SEO, Google Ads, Meta and TikTok campaigns, content, WordPress, and web development to help B2B and B2C brands grow across Nigeria, Europe, North America, and Australia.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing & Web Optimization Lead
New Hope Cleaning Services
Oversaw website optimization and maintenance, improving conversion rate by 18% through web analytics. Implemented SEO strategies that increased organic traffic by 60% within 12 months.
Brand & Digital Communications Specialist
La VOD Hotel
Developed and executed social media strategies across multiple platforms, increasing audience engagement by 35% and growing following from 1,200 to 8,500 in 18 months. Managed community interactions, achieving 95% inquiry response rate within 2 hours.
Head, Digital Marketing
Picndrop Global Services Limited
Led digital marketing initiatives including social media, content, and SEO, improving page load speed by 40%. Drove 50% increase in brand awareness and engagement, and 35% increase in website traffic.
Full Stack Web Development & Digital Strategy Consultant
Self-Employed / Freelance
Designed and launched 10+ responsive websites for clients across various sectors. Managed PPC campaigns across multiple platforms, reducing cost-per-acquisition by 15-30% while exceeding ROI benchmarks.
Digital Marketing & Communications Manager
Edo State Skills Development Agency (EDOJOBS)
Executed data-driven social media campaigns across multiple platforms, increasing brand visibility and engagement by 40% year-over-year. Developed end-to-end social media strategy and managed content calendar, improving campaign effectiveness by 25%.
Digital Marketing Strategy Lead
Universal Group
Led strategic planning and execution of digital marketing initiatives across social media, content, and SEO. Managed online campaigns including paid advertising and email marketing, increasing website traffic and app downloads.
Education
Degrees, certifications, and relevant coursework
Western Delta University
Bachelor of Science, Geology and Petroleum Studies
Bachelor of Science in Geology and Petroleum Studies from Western Delta University, Oghara, Delta State, Nigeria.
GOMYCODE ACADEMY
Professional Certification, Software Development
Professional certification in Software Development from GOMYCODE ACADEMY.
Rene Digital Hub
Professional Certification, Branding and Digital Marketing
Professional certification in Branding and Digital Marketing Skills from Rene Digital Hub.
Udemy
Professional Certification, Instagram Marketing
Completed the Instagram Marketing Success Master Class 2.0 on Udemy.
Udemy
Professional Certification, SEO Tools
Completed the SEO Tools for Keyword Research course on Udemy.
Professional Certification, Digital Skills
Completed Google Digital Skills Training.
Udemy
Professional Certification, Public Relations and Branding
Completed the Public Relations and Branding course on Udemy.
Udemy
Professional Certification, Web Development
Completed the Ultimate Web Developer Course on Udemy.
Udemy
Professional Certification, Google Ads
Completed the Google Ads / AdWords Consultation course on Udemy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
soasports.com.ngJob categories
Skills
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