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Ignatia Arby Setianintha

@ignatiaarbysetianint

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Marketing Assistant Manager focused on 360 brand campaigns, consumer engagement, and event activation.

Indonesia

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What I'm looking for

I’m looking for a marketing role where I can lead 360 brand campaigns—combining field activation, partnerships, and data-driven adjustments—to grow consumer engagement and improve processes with digital tools.

I’m a marketing enthusiast with over 9+ years of hands-on experience in 360 marketing campaigns, consumer engagement, and event activation. I focus on delivering on-ground activation for brands across horeca and outdoor festival environments.

As an Asisstant Manager – Marketing Media Activation (Horeca) (05/2024 – Present), I’ve closed 10+ successful collaborations with horeca across Java cities and lead teams to design personalized, customized branding units with around 85% precise delivery time. I also improved internal productivity by creating a digital database system, reducing paper-based administration by 95%, and I run weekly surveys to adjust horeca campaign effectiveness within a maximum of 10 working days.

Previously as Asisstant Manager – Marketing Media Activation (Sponsorship) (05/2023 – 05/2024), I mapped SOPs for sponsorship collaboration, innovated a database system, and drove an 80% increase in marketing collaboration for sponsorship events. I’ve also led consumer engagement work—acquiring 21+ coffeeshop collaborations, increasing first product trial up to 40%, and executing events that generated 50.000+++ product sold in one night—while supporting growth through improvements to the brand website interface for ticketing.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager - Horeca Activation

Current

PT Gudang Garam Tbk

May 2024 - Present (2 years 2 months)

Led 10+ horeca collaborations across Java cities and designed personalized branding units with delivery accuracy around 85%. Executed horeca music events, managed onsite selling teams, and built a digital database that reduced paper-based administration by 95%.

Horeca Marketing Branding Team Leadership Data Analytics Sales Operations Stakeholder Management

Assistant Manager - Sponsorship

PT Gudang Garam Tbk

May 2023 - May 2024 (1 year)

Mapped SOP for sponsorship collaboration and improved external partner communications to reduce lost opportunities. Innovated a digital database and process changes that increased marketing collaboration by 80% and reduced sponsorship processing time from 60 to 45 working days.

Sponsorship Management SOP Mapping Co Marketing Event Planning Paperless Administration Partner Communications Branding Unit Delivery Project Monitoring

Assistant Manager - Consumer Engagement

PT Gudang Garam Tbk

Developed semester product campaigns and strategic plans for target audiences using field investigation and social media listening. Managed coffeeshop collaborations and on-ground music events, including improving website ticketing access and driving sales gains.

Consumer Engagement Campaign Planning Market Research Social Media Listening Field Investigation Sales Team Leadership Branding Installment Music Festival Execution Budget Management performance reporting Community Building

Finance & Accounting Staff

Femina Group

Handled monthly billing summaries and internal payment processes. Maintained and updated financial records and supported internal audits and annual financial statement preparation.

Billing Financial Record Keeping Financial Documentation Internal Audit Financial Statements Accounting Administration

Administration Staff

PT Gudang Garam Tbk

Provided administrative support to ensure efficient team operations. Managed scheduling and appointments, arranged travel and accommodations, handled office supply and inventory, and tracked documents across digital and manual systems.

Administrative Support Scheduling Inventory Management Document Control Data Tracking

Executive Officer - Consumer Engagement

PT Gudang Garam Tbk

Provided support to oversee day-to-day marketing operations and ensured event readiness through on-ground visitation. Created small-scale music events, led onsite sales operations for activations, and produced performance reports for past events.

Marketing Operations Sales Operations Social And Conventional Publication Coordination performance reporting Scheduling

Education

Degrees, certifications, and relevant coursework

Universitas Katolik Atma Jaya Jakarta

Bachelor of Economics, Economics

2010 - 2014

Grade: A-

Activities and societies: Coursework included Management, Managerial Economics, Marketing Management, Entrepreneurship, International Management, Strategic Management, Integrated Marketing Communication, Services Marketing, Organization Behaviour, and Business Ethics & CSR.

Bachelor of Economics at Universitas Katolik Atma Jaya Jakarta (2010–2014); final thesis analyzed Pecking Order Theory for manufacturing companies listed on the LQ-45 index (Score: A-).