ibtissam zaidi
@ibtissamzaidi
I build data-driven marketing strategies using consumer analytics, pricing research, and digital campaigns.
MoroccoWhat I'm looking for
I'm a Marketing Manager at Agrimigliore Company LLC, where I develop multichannel campaigns, analyze marketing KPIs, create omnichannel content, and coordinate client relations and internal workflows.
Previously, I led digital communication and branding at Morocco Stayluxe SARL, improving brand visibility and audience engagement through targeted campaigns and analytical reporting. At Agricultural Management Company MAIZA, I designed marketing strategies, monitored performance, and coordinated cross-functional communication.
I'm also a PhD candidate researching ethical predictive marketing, sustainable consumption, pricing algorithms, and data-driven decision-making. My published research examines yield management in debt collection and consumer–AI interaction in advertising decision-making.
Experience
Work history, roles, and key accomplishments
Teacher for High-Potential Learners
Moulay Ismail University
Feb 2021 - Present (5 years 7 months)
Adapted teaching methodologies to different cognitive profiles and learning styles. Supported advanced learners through personalized educational strategies and encouraged analytical thinking and problem-solving skills.
Education
Degrees, certifications, and relevant coursework
Moulay Ismail University
Doctor of Philosophy, Marketing and Applied Mathematics
Pursuing a PhD in Marketing and Applied Mathematics, focusing on ethical predictive marketing and data-driven decision-making.
Tech stack
Software and tools used professionally
Availability
Location
MoroccoAuthorized to work in
Job categories
Skills
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