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Ibrahim Aboumalek

@ibrahimaboumalek

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Growth and content marketer at Oniwear, where I sold out both clothing collections using Meta Ads and organic social.

Morocco

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At Oniwear, I launched a clothing brand from scratch, shaping its identity, positioning and tone of voice. I created social content and grew its Instagram community.

I planned and ran Meta Ads and organic social campaigns against sales objectives, and built and maintained the Shopify store. Both collections I launched sold out.

As Brand Manager at Sterifil, I planned and monitored marketing campaigns that contributed to 20% year-over-year revenue growth and client base expansion. I also managed product ranges through their life cycle and a MAD 1M marketing budget.

At Shiftlight Training, I worked on B2B prospecting, email outreach and social media strategy. I use ChatGPT and Claude daily for research, writing and workflows.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Oniwear

Jan 2024 - Present (2 years 9 months)

Launched a clothing brand from scratch, including brand identity, positioning, and tone of voice. Ran paid social campaigns on Meta Ads and managed the Shopify e-commerce website.

Brand Strategy Meta Ads Shopify Social Media Marketing Content Creation Community Management Ecommerce

Brand Manager

Sterifil

Jan 2025 - Jun 2026 (1 year 5 months)

Planned, launched, and monitored marketing campaigns contributing to +20% year-over-year revenue growth and client base expansion. Managed product ranges, built sales forecasts, and managed a MAD 1M marketing budget.

Marketing Campaigns Budget Management Sales Forecasting KPI Tracking Market Analysis Competitive Analysis Product Lifecycle Management

Marketing & Social Media Manager

Shiftlight Training

Feb 2023 - Jul 2023 (5 months)

Prospected B2B customers, built targeted lead databases, and ran email outreach campaigns. Designed and executed social media strategies on LinkedIn, X, and Instagram.

B2B Prospecting Lead Generation Email outreach Social Media Strategy LinkedIn X (Twitter)Instagram

Advertising Assistant

C COM Agency

Apr 2022 - Oct 2022 (6 months)

Generated blog and content ideas with the content marketing manager. Ran benchmarking analyses to assess industry standards and identify improvement opportunities.

Content Creation Benchmarking Marketing Analysis