LVLaura Valderrama
@lauravalderrama
Comprehensive publicist specialized in Content Creation and Strategy.
ColombiaWhat I'm looking for
I am a comprehensive publicist with a specialization in Content Creation and Strategy. My journey in this field has been marked by a strong ability to produce emotional content that resonates with audiences. I graduated with honors from Universidad Pontificia Bolivariana and am currently enhancing my skills at Georgian College, where I focus on digital content creation.
Throughout my career, I have successfully managed social media accounts and online communities, developing strategies that enhance audience engagement and brand awareness. My experience includes producing and editing promotional videos, creating captivating social media posts, and writing engaging blog content. I am passionate about planning and organizing content that not only informs but also connects with people on a deeper level.
Experience
Work history, roles, and key accomplishments
Content Creator
GCSA Georgian College Students’ Association
Sep 2024 - Apr 2025 (7 months)
Produced and edited videos to promote the students’ association within the community using Adobe Premiere Pro and CapCut. Captured photos and videos during events, creating recap videos and posters using Adobe Illustrator and Canva.
Community Manager
Yink Advertising Agency
Apr 2023 - Jul 2024 (1 year 3 months)
Managed social media accounts and online communities using Meta and Metricool, creating organic videos and structuring content calendars for various brands. Developed and implemented social media strategies to enhance audience engagement and brand awareness.
Content Creator
Joy Baby Children's Clothing Brand
Jun 2022 - Dec 2022 (6 months)
Developed and wrote blog content for the brand’s website, targeting parents with tips on clothing and parenting. Designed social media posts to deliver valuable content and enhance brand engagement, and created video content during photoshoots for Instagram.
Education
Degrees, certifications, and relevant coursework
Georgian College
Digital Content Creation and Strategy, Digital Content Creation and Strategy
Studied Digital Content Creation and Strategy. Focused on creating different experiences through the production of emotional content.
Universidad Pontificia Bolivariana
Advertising, Advertising
Graduated with honors in Advertising. Developed skills in content creation and strategy, with a focus on emotional content production.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
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