Open to opportunities

Hugo Johnson-Driscoll

@hugojohnson-driscoll

I create high-performing copy and accessible content that turns complex subjects into engaging campaigns.

I've written long-form content, sales copy, UX copy, email strategies, video scripts, and executive keynote speeches for AICPA & CIMA, including its Journal of Accountancy and Tax Advisor affiliate websites. I also interviewed guest speakers including White House tax advisors and supported paid campaigns with tracked open- and click-through-rate uplifts.

Previously, I grew eSelling readership from thousands to millions of daily visitors within one year through data-driven editorial planning, while making life insurance and finance accessible to broad audiences. My work also spans press releases, market insights, advertorials, news reporting, sports writing, editing, and campaign strategy for organisations including InsideCopy, The Independent, and The Guardian.

Experience

Work history, roles, and key accomplishments

Current

Content Writer & Copywriter

Current

AICPA & CIMA

Oct 2021 - Present (4 years 10 months)

Authored long-form content for affiliate websites and produced copy for sales campaigns, contributing to tracked uplifts in open/click-through rates. Facilitated interviews with guest speakers and collaborated on video script campaigns.

Direct Response Copywriting Press Release Writing Report Writing Book Writing Video Scripts UX Copywriting Editorial Strategy Content Optimisation

Senior Copywriter

InsideCopy

Aug 2020 - Nov 2020 (3 months)

Authored press releases and international advertorial copy for clients, reviewed and edited colleagues' work, and directed email marketing campaigns.

Press Release Writing Advertorials Editing Email Marketing Creative Strategy Campaign Development

Entertainment Writer/Copywriter/Editor

eSelling Ltd

Sep 2015 - Aug 2019 (3 years 11 months)

Scaled website readership from thousands to millions of daily visitors through data-driven content strategy. Managed content management system and transformed complex financial information into accessible content.

Content Strategy Editorial Planning Content Management Systems Simplifying Complex Financial Subject Matter