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Henry JS

@henryjs

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Senior iGaming content writer driving SEO, engagement and conversion.

United Kingdom

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What I'm looking for

I seek remote roles creating high-impact SEO and affiliate content within iGaming or related sectors, emphasizing collaboration, clear briefs, and measurable traffic/revenue goals.

I am a senior content writer with 10+ years' experience and 4+ years specializing in iGaming, online casinos, sports betting and affiliate content. I create SEO-driven, conversion-focused copy — guides, reviews and listicles — that rank, engage users and drive FTDs while collaborating remotely with international teams.

I have a strong track record producing high-volume, deadline-driven work, managing QA and refining briefs with editors, developers and SEO managers to hit traffic and revenue targets. I also freelance across e-commerce, fintech and lifestyle sectors, contributing feature articles and marketing copy for notable clients.

Experience

Work history, roles, and key accomplishments

Current

Freelance Writer

Current

Freelance

May 2014 - Present (11 years 5 months)

Delivered content and marketing copy across e-commerce, fintech, and lifestyle sectors including websites, email marketing, product descriptions, and sales funnels; contributed features to online magazines and blogs for clients such as Crypto.com and RearViewPrints.

Copywriting Content Marketing Email Marketing Feature Writing SEO WordPress

Senior Content Writer

Paradise Media

Sep 2021 - Sep 2025 (4 years)

Wrote and edited SEO-optimised content for online casinos and sports betting, producing high-ranking affiliate guides, reviews, and listicles that drove user engagement and first-time deposits (FTDs). Collaborated with editors, developers, and SEO managers to refine briefs and meet traffic and revenue targets while overseeing QA for compliance.

Affiliate Marketing Content Strategy WordPress QA Remote Collaboration