Homero Menchaca
@homeromenchaca
General Director and steel industry executive driving growth, turnarounds, and operations.
What I'm looking for
I am a results-driven General Director with over 35 years of leadership experience in the steel and metallurgy sectors, combining technical training in metallurgy and chemical engineering with an MBA.
I have led corporate turnarounds and scaled operations—achieving a 65% growth in sales volume early in a turnaround—and managed full P&L responsibility across distributors and integrated producers.
My experience spans commercial strategy, international trade, sourcing and procurement, and operational excellence, including launching service centers, securing ISO certification, and implementing KPI-driven financial reporting.
I build strategic partnerships with Tier-1 industrial accounts, manage large cross-functional teams, and modernize decision-making to improve margins and diversify high-margin product offerings.
Experience
Work history, roles, and key accomplishments
Deputy CEO
ACHV Aceros S.A.
Jan 2024 - Dec 2025 (1 year 11 months)
Steered full P&L responsibility and operational leadership for an 80-person cross-functional workforce, modernizing KPI frameworks and launching high-margin product lines to diversify revenue streams.
General Director
Nacional de Acero S.A.
Jan 2003 - Dec 2023 (20 years 11 months)
Led a corporate turnaround and scaled operations to achieve 65% growth in sales volume within eight years while managing full P&L and expanding a 350-person network across four national hubs and international export channels.
Industrial Sales Subdirector
Altos Hornos de México
Sep 2001 - Jan 2003 (1 year 4 months)
Managed industrial sales to automotive, appliance, and heavy equipment sectors, leading a team of 4 sales managers and 15 representatives and establishing national sales plans and performance metrics.
Industrial Sales General Manager
Altos Hornos de México
Mar 2000 - Aug 2001 (1 year 5 months)
Negotiated annual and quarterly supply agreements with major OEMs and led a sales force to meet targets through alternative commercial strategies.
Purchasing General Manager
Ryerson de México
Feb 1999 - Mar 2000 (1 year 1 month)
Developed global sourcing and supply consolidation strategies to globalize the supply base and improve procurement efficiency.
Service Center General Manager
Ryerson de México
Dec 1997 - Jan 1999 (1 year 1 month)
Led greenfield start-up and P&L of a new service center, secured ISO 9002 certification, and managed a 150-person operation while developing major industrial accounts.
Process Control Manager
Altos Hornos de México
Jan 1994 - Dec 1996 (2 years 11 months)
Headed quality control for rolling operations, managing 100 inspectors and implementing process control measures to maintain production standards.
Process Engineer
HYLSA Flat Rolled Division
Jan 1988 - Jan 1994 (6 years)
Engineered and optimized hot rolling processes within flat rolled operations, contributing to production efficiency and process stability.
Education
Degrees, certifications, and relevant coursework
Tecnológico de Monterrey
Master of Business Administration, Business Administration
1990 - 1992
Completed a Master of Business Administration program at Tecnológico de Monterrey focusing on management and executive leadership.
Universidad de Navarra
Master of Engineering, Metallurgy
1986 - 1988
Completed a Master of Engineering in Metallurgy with technical focus on metallurgical processes and materials.
Tecnológico de Monterrey
Bachelor of Science, Chemical Engineering
1980 - 1985
Earned a Bachelor of Science in Chemical Engineering with foundation in process engineering and metallurgical applications.
Availability
Location
Authorized to work in
Job categories
Skills
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