Open to opportunities

H Jilani

@hjilani

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UI/UX Lead Designer and Product Strategist driving user-centered digital products.

United Kingdom

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What I'm looking for

I seek a product-focused role where I lead design strategy, build scalable design systems, mentor teams, and deliver measurable UX improvements in collaborative, growth-oriented environments.

I am a UI/UX Lead Designer and Product Strategist with over six years of experience designing scalable, intuitive, and user-centered digital products across web, mobile, and eCommerce platforms. I specialize in eCommerce, design systems, and human-centered design, and I have led cross-functional teams to align design strategies with business goals.

I led the design of an ML-powered assistant that increased user engagement by 30% and strengthened design systems to reduce design-to-development time by 20%. I conduct usability testing, research analysis, and stakeholder presentations to drive measurable improvements in conversion, retention, and task completion rates.

I prioritize accessibility (WCAG 2.1), reusable component libraries, and clear developer handoffs using tools like Figma, Storybook, and Zeplin. I mentor junior designers, streamline workflows, and tell product stories for investors and stakeholders to accelerate product adoption and deliver consistent brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Lead UI/UX & Product Designer

Current

Tilt n Thrive Ltd

Feb 2024 - Present (1 year 10 months)

Led design of an AI-powered enterprise assistant, building scalable design systems that reduced screen delivery time by 20% and improved task completion and user satisfaction through research-driven UX.

Figma Design Systems AI Driven UX Prototyping User Research Adobe Suite

UI/UX Designer

Conzummate Tech Ltd

Jan 2023 - Feb 2024 (1 year 1 month)

Designed modular UI components and data-heavy dashboards for SaaS platforms, executed UX audits and usability testing that informed targeted redesigns and improved usability metrics.

Figma Design Tokens UX Research Maze Zeplin Storybook Responsive Design Jira

Graphic & UI/UX Designer

Ribash Tech SMC

Mar 2020 - Jun 2022 (2 years 3 months)

Led discovery and built responsive prototypes and scalable components, supporting onboarding and checkout redesigns that increased conversion and retention.

Figma Wireframing Prototyping Hotjar Google Analytics Responsive Design Component Libraries UX Research

Graphic & UI/UX Designer (Volunteer)

Azm-e-Nau Organization

Aug 2020 - Feb 2021 (6 months)

Designed accessible web interfaces and campaign visuals for donation and awareness platforms, improving clarity and engagement for digital initiatives.

Figma Adobe Illustrator Accessibility Canva User Centered Design

Graphic Designer

oCYBER

Oct 2019 - Jun 2020 (8 months)

Produced brand-aligned visuals and promotional assets, evolving brand guidelines and supporting early UI/UX mockups to improve design accuracy and consistency.

Adobe Illustrator Photoshop After Effects Branding Visual Design Presentation Design

Education

Degrees, certifications, and relevant coursework

University of Bradford

Master's Degree, Digital Marketing

2021 - 2022

Activities and societies: UX Strategy & Product Thinking; Design Systems & Scalable UI Architecture; Advanced Figma Techniques for Prototyping

Completed a master's level training in Digital Marketing with a focus on UX strategy and product thinking, including advanced prototyping and design systems techniques.