Hi Pratibha
@hipratibha
Product & UX Designer using AI to deliver measurable growth in fintech and insurance.
IndiaWhat I'm looking for
I’m a Product & UX Designer with 3.5+ years of experience in fintech and insurance, focused on turning user insights into measurable business outcomes. At Axis Max Life Insurance, I built an AI-powered Glide Design System achieving 65% reusable React components and saving 600+ hours, while leading end-to-end journey redesigns with strong commercial impact.
I’ve redesigned insurance and NRI term insurance journeys to drive 147% revenue growth and a 34% increase in qualified leads, and I improved Auto Debit adoption from 62% to 87% using behavioral UX. I also bring hands-on experimentation strength with CRO and A/B testing, plus LLM-driven workflows, to speed research-to-design and sharpen decision-making.
Experience
Work history, roles, and key accomplishments
Product Designer (UX & Research)
Axis Max Life Insurance Pvt. Ltd.
Dec 2022 - May 2026 (3 years 5 months)
Built Glide Design System v2.1.0 using Claude AI and Figma Make, enabling 65% reusable React component coverage across 13 apps and saving 613 hours. Redesigned key insurance journeys and flows, driving 147% revenue growth, 34% uplift in qualified leads, and improved NRI auto-debit adoption from 62% to 87%.
UX Designer (Paid Internship)
IIT Guwahati - Infryve App
Jan 2022 - Sep 2022 (8 months)
Conducted user journey mapping and drop-off analysis for a 50,000+ user B2C e-commerce platform, guiding a redesign to reduce user drop-off. Simplified the checkout flow, increasing checkout completion rate by 10%, and delivered wireframes, prototypes, and usability reports for core modules.
Education
Degrees, certifications, and relevant coursework
National Institute of Fashion Technology (NIFT)
Bachelor of Design (B.Des.), Fashion Design
2018 - 2022
Grade: GPA: 82% | All India Rank: 33
Completed a Bachelor of Design (B.Des.) in Fashion Design at NIFT (New Delhi) from 2018 to 2022, earning a GPA of 82% and an All India Rank of 33.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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