Swastik Pradhan

Designed an AI-assisted campaign builder, increasing campaign completion from 50% to 63% and reducing time-to-value by 33%. Partnered with the CEO to restructure information architecture across 3 core modules, improving adoption of key workflows.

Boosted trial-to-paid conversion from 11% to 14% through onboarding and pricing experiments driven by behavioral analytics. Simplified metrics dashboards based on usage analytics and support trends, increasing reporting adoption from 24% to 39%.

Led the redesign of the multi-modal transit booking experience for 100K+ MAUs, increasing conversion from 26% to 32%. Converted 100+ recurring support pain points into UX improvements that reduced support ticket volume by 35% over 2 months.

Served as the founding designer, leading the end-to-end UX lifecycle from concept to MVP, supporting a $500K seed raise. Collaborated with founders during early product discovery to validate core user flows with 100+ beta users before release.

Designed and shipped web and mobile products across 8+ client engagements across fintech, SaaS, and consumer platforms. Accelerated project discovery by facilitating collaborative design sprints that aligned stakeholders early in the product lifecycle.

Activities and societies: Institute Merit Holder in Fine Arts, 2018; Gold medalist in Sketching at 2nd Inter-IIT Cultural Meet, IIT Kanpur.

Pursued a Bachelor of Technology in Chemical Engineering, graduating in 2018.